Badges
Google Play badges can be used in marketing campaigns to promote content on Google Play.
Contents
When to use them
These badges should only be used to promote content on Google Play. If you’re driving customers to download content on Google Play, please use these badges rather than the primary logo lockups.
Get it on Google Play badge
Pre-register on Google Play badge
The “Get it on Google Play” badge can be used to drive downloads on Google Play.
The “Pre-register on Google Play” badge can be used to drive pre-registration on Google Play.
Design guidelines
Minimum size and clear space
Follow the minimum badge size guidelines for screen and print. It’s important to make sure the badge is large enough that all the text is legible.
Minimum badge size for screen
Minimum badge size for print
When you’re placing the Google Play badge among other application store badges, make sure the Google Play badge is the same size or larger than the other badges.
The clear space surrounding the badge must be equal to one-quarter of the height of the badge.
Backgrounds
Use a solid background or a simple background image that allows for enough contrast with the badge.
Language
Localization
Use the localized badge version to align with the language of your marketing campaign whenever possible.
Legal attribution
Include the appropriate Google Play legal attribution when space is available. For a localized legal attribution, see the legal line generator.
Things to avoid
Don’t use out-of-date badges. This outdated version uses different colors and a different icon shape.
Don’t change the badge color.
Don’t remove or rearrange badge elements.
Don’t use low-resolution badges or any badge with illegible text.
Don’t alter the scale of the wordmark or icon.
Don’t use a primary logo lockup to drive users to download content on Google Play.