Brand Refresh VS. Rebrand ✨ While both a brand refresh and a rebrand aim to enhance a company's image and market position, the extent of changes and the level of continuity with the existing brand identity distinguish the two strategies. A brand refresh involves updating certain elements while maintaining the core identity, whereas a rebrand involves a more comprehensive overhaul, including changes to the brand's name, visual identity, and messaging. . . . #branding#nowbooking…
