Levi strauss & co

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Levi’s® Engineered Jeans™ at 20: The Innovative Backstory of LEJ - Levi Strauss & Co : Levi Strauss & Co Levis Engineered Jeans, Creative Advertising, Levi Strauss & Co, Levi Strauss, Modern Fit, Vintage Denim, Engineering, Google Search, Pants

Twenty years ago, Levi Strauss & Co. transformed jean design by introducing an innovative new concept, three-dimensionality. The innovation grew out of a recognition that regular 501® jeans naturally developed a leg twist to the left due to the right-hand twill fabric construction. Levi’s® designers incubated their ideas, deconstructing and reassembling jeans in unique new…

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