Love letter aesthetic pink

I’m so crafty 🎀

We launched The Lovely Letter Exchange last year in lockdown, where people could write a delightful letter and receive one in return from a total stranger! We wondered how we could spread some positivity and kindness when we were all feeling like we could do with a little pick-me-up. What better way to do that than by good old snail mail?! As stationery enthusiasts, it felt only natural for this initiative to be creative and paper-based and lo and behold…The Lovely Letter Exchange was born!

Lovecore, which shares the visuals and ethos of Valentine's Day, is based on the visual culture of manufactured romance. The forms of love that the aesthetic specifically focuses on are affectionate, dopamine-filled, and "gushy." It can involve both requited and unrequited relationships, with both crushing on someone from afar and the rituals of dating being shown in these images. Relationships could be both new and juvenile or old and familiar. The more mature and philosophical or seductive…

Visit our pink, floral café for award-winning cakes, cupcakes & coffee, or book a table for our iconic Afternoon Tea & All Day Brunch menu. For birthdays & special occasions order party cakes & cupcakes online for local delivery or in-store pick up. Located in leafy Belgravia, we are close to London Victoria station