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Everything you need to know about Anita Dongre’s new flagship store Hyderabad
It takes a certain brand of confidence—backed by a steady patronage—for any designer to open a store when consensus holds that digital is likely to pick up more momentum moving forward. Yet far from being daunted by the pandemic, Anita Dongre decided the time was just right to launch her flagship boutique in the upscale vicinity of Banjara Hills in Hyderabad. “We were very optimistic—Hyderabad is a very strong market and we have a strong customer base there. The origi