Dealing with SMS Spam from @PaddyPower


This is a cautionary tale of how my personal details have been repeatedly sold and resold by a British network of spammers - each of them turning a blind eye to the provenance of their data. I'm calling on the Direct Marketing Association to create a universal opt-out file - just like they do with junk mail and nuisance calls - to prevent people receiving spam via SMS. Like lots of people, I awoke on Sunday morning to a spam SMS seemingly sent on behalf of the gambling firm Paddy Power …

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