See your Campaign Manager 360 data in Analytics.
You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.
 |
This feature is only available in Analytics 360, part of Google Marketing Platform. Learn more about Google Marketing Platform. |
This feature is not compatible with Mobile-app properties.
The Campaign Manager 3601 integration allows Analytics 360 customers to view and analyze Campaign Manager 360 data in Analytics. Once the integration is complete, you’ll see:
- A new set of Campaign Manager 360 reports in the Acquisition section of Analytics. These reports are similar to the Google Ads reports but include impressions, clicks, and both view- and click-through sessions.
- Updated Acquisition reports that separately break out Campaign Manager 360-trafficked display advertising.
- Integration of display clicks and impressions in the Multi-Channel Funnels and Attribution reports.
Requirements
To use the Campaign Manager 360 integration, you must:
1. Campaign Manager 360 was formerly known as DoubleClick for Advertisers (DFA).
