Not all fields and settings in proposal line items are visible to the buyer. Fields or settings with this icon in Ad Manager are never visible to the buyer:
Not visible to buyer
In addition, only some of what the buyer can see is negotiable. Here's what buyers can view and negotiate:
| Setting or value | Visible | Negotiable | Notes |
|---|---|---|---|
| Ad type |  |
 |
Can't be changed once you send the proposal to the buyer for the first time. |
| Name | |
|
|
| Line item type | |
|
If changes are made to the CPD rate of a delivering programmatic line item, the new rate takes effect on the day on which a buyer accepts the change. For example, if a change is made today, but the buyer accepts tomorrow, the rate is effective tomorrow. |
| Creative source | |
|
|
| Sizes | |
|
|
| Same advertiser exception | |
|
|
| Additional terms | |
|
|
| Delivery settings | |
|
If the setting is display-only for the seller, it’s also display-only for the buyer. |
| Deliver impressions | |
|
|
| Display creatives (Roadblocking) | |
|
|
| Creative pre-approval | |
|
|
| Set day and time (Dayparting) | |
|
|
| Frequency caps | |
|
|
| Geo targeting | |
|
Only geo targeting can be viewed by the buyer, though it is not negotiable. Other targeting is never visible to the buyer and is not negotiable. If you make changes to geo targeting after the buyer accepts, changes aren’t reflected in the buyer's user interface once the order is updated. |
| Rate | |
|
|
| Date ranges | |
|
|
| Max duration | |
|
|
| Goal | |
|
