To streamline reporting, the Ad Exchange Historical report has been retired.
Many of the Ad Exchange Historical report dimensions and metrics have migrated to the Historical report. For others, a similar dimension or metric already exists in the Historical report, so migration wasn’t necessary. A few dimensions and metrics were retired rather than migrated.
For the Historical report dimensions you can substitute, you may notice these differences:
- A slightly different name
- A filter is needed for similar results
- Different values are available
For details, review the following dimension and metric.
Check metric or dimension status
You can review the status of Historical report dimensions and metrics in the following tables.
- Bid landscapes
- Buyers
- General inventory
- Geography
- Inventory segments
- Mobile
- Network partners
- Targeting
- Time unit
Bid landscapes
| Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
|---|---|---|
| Bid ranges (gross) | Bid range | None |
Buyers
| Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
|---|---|---|
| Advertisers | Advertiser (classified) | None |
| Advertiser domains | Advertiser domain | None |
| Advertiser verticals | Advertiser vertical | None |
| Agencies | Buying agency | None |
| Brands | Brand (classified) | None |
| Buyer networks | Buyer network | None |
| Deal IDs | Programmatic deal ID | None |
| Deal names | Programmatic deal name | "Open auction" now shows as "(Not applicable)" |
| DSPs | Bidder |
Reference the Historical reports Bidder dimension. |
| Transaction types | Programmatic channel | Apply the filter "Is First Look" to reproduce Transaction types in Historical and further break down Open Auction. |
General inventory
| Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
|---|---|---|
| Ad Types | Ad type | None |
| Creative sizes | Creative size (delivered) | "Native" is broken down to actual sizes. |
| Device categories | Device category |
Some value names differ in the Historical report:
|
| Expandable types | NA | Discontinued: won’t migrate |
| Inventory sizes | Requested ad sizes | "Video/Overlay" is broken down to actual sizes. |
| Products | Ad Exchange product | None |
| Request sources | Dynamic allocation | None |
Geography
| Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
|---|---|---|
| Countries | Country | None |
Inventory segments
| Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
|---|---|---|
| Channels | Channel | None |
| DFP Ad Units (Top Level) | Ad unit (top level) | None |
| DFP Ad Units | Ad unit (all levels) | None |
| DFP Placements | Placement | None |
| Pricing rules | First Look pricing rule + Unified pricing rule | Pricing rules in Ad Exchange Historical is a combination of Unified pricing rule and First Look pricing rule in Historical. |
| Settings rules | NA | Discontinued: won’t migrate |
| Sites | Site | None |
| Tags | NA | Discontinued: won’t migrate |
| URLs | URL | None |
Mobile
| Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
|---|---|---|
| App names | App names | None |
| Bandwidth | Bandwidth | None |
| Carrier names | Carrier | None |
| Devices | Devices | None |
| Inventory types | Inventory types | None |
| Mobile App ID | App ID | None |
| Mobile App names | App names | None |
| Operating systems | Operating system | None |
Network partners
| Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
|---|---|---|
| Inventory ownership | Inventory ownership (Deprecated) | None |
| Network partner names | Network partner name | None |
Targeting
| Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
|---|---|---|
| Ad locations | Ad location | None |
| Branding types | Branding type | None |
| Targeting types | Targeting type | None |
Time unit
| Ad Exchange Historical report dimension | Dimension name or status in Historical reports | Notes |
|---|---|---|
| Days | Date | None |
| Months | Month and year | None |
| Weeks | Week | None |
Active view
| Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
|---|---|---|
| Active view enabled impressions | Ad Exchange Active View eligible impressions | None |
| Active view measurable | Ad Exchange Active View % measurable impressions | None |
| Active view measured impressions | Ad Exchange Active View measurable impressions | None |
| Average viewable time (secs) | Ad Exchange Active View Average Viewable Time (seconds) | None |
| Active view viewable | Ad Exchange Active View % viewable impressions | None |
| Active view viewed impressions | Ad Exchange Active View viewable impressions | None |
Deals
| Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
|---|---|---|
| Deals ad requests | NA | Discontinued: won’t migrate |
| Deals bid responses | Bids | None |
| Deals match rate | NA | Discontinued: won’t migrate |
| Deals matched requests | NA | Discontinued: won’t migrate |
Standard
| Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
|---|---|---|
| Ad CTR | Ad Exchange CTR | None |
| Ad eCPM | Ad Exchange average eCPM | None |
| Ad impressions | Ad Exchange impressions | None |
| Ad requests | Ad Exchange ad requests | None |
| Ad request CTR | Ad Exchange ad request CTR | None |
| Ad request eCPM | Ad Exchange ad request eCPM | None |
| Clicks | Ad Exchange clicks | None |
| Coverage |
Ad Exchange match rate These numbers won't align if you use:
|
Yes |
| CPC | Ad Exchange CPC | None |
| CTR | Ad Exchange matched request CTR | None |
| Estimated revenue | Ad Exchange revenue | None |
| Lift | Ad Exchange lift | None |
| Matched eCPM | Ad Exchange matched request eCPM | None |
| Matched requests | Ad Exchange responses served | None |
Third-party
| Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
|---|---|---|
| Discrepancy | NA | Discontinued: won’t migrate |
| Estimated third-party gross revenue | NA | Discontinued: won’t migrate |
| Mediation third-party impressions | NA | Discontinued: won’t migrate |
| Passbacks | NA | Discontinued: won’t migrate |
| Third-party eCPM | NA | Discontinued: won’t migrate |
| Third-party fill rate | NA | Discontinued: won’t migrate |
Video
| Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
|---|---|---|
| Auto-plays | Auto-plays | None |
| Click-to-plays | Click-to-plays | None |
| Complete | Complete | None |
| Completion rate | Completion rate | None |
| Delivery rate | Ad Exchange delivery rate | None |
| Midpoint | Midpoint | None |
| Total error count | Total error count | None |
|
Total error rate Formula: |
Total error rate Formula: |
Although these metrics share a name, they use different formulas. |
| TrueView skip rate | TrueView skip rate | None |
| TrueView views | TrueView views | None |
| TrueView VTR | TrueView VTR | None |
| Video abandonment rate | NA | Discontinued: won’t migrate |
| Video drop-off rate | Drop-off rate | To match results in Historical, apply the filter "Creative technology" = Video |
| Video quartile 1 | First quartile | None |
| Video quartile 3 | Third quartile | None |
| Video start | Start | None |
Video errors
| Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
|---|---|---|
| VAST2 error count | NA | Discontinued: won’t migrate |
| VAST3 100 error count | VAST error 100 count | None |
| VAST3 101 error count | VAST error 101 count | None |
| VAST3 102 error count | VAST error 102 count | None |
| VAST3 200 error count | VAST error 200 count | None |
| VAST3 201 error count | VAST error 201 count | None |
| VAST3 202 error count | VAST error 202 count | None |
| VAST3 203 error count | VAST error 203 count | None |
| VAST3 300 error count | VAST error 300 count | None |
| VAST3 301 error count | VAST error 301 count | None |
| VAST3 302 error count | VAST error 302 count | None |
| VAST3 303 error count | VAST error 303 count | None |
| VAST3 400 error count | VAST error 400 count | None |
| VAST3 401 error count | VAST error 401 count | None |
| VAST3 402 error count | VAST error 402 count | None |
| VAST3 403 error count | VAST error 403 count | None |
| VAST3 405 error count | VAST error 405 count | None |
| VAST3 500 error count | VAST error 500 count | None |
| VAST3 501 error count | VAST error 501 count | None |
| VAST3 502 error count | VAST error 502 count | None |
| VAST3 503 error count | VAST error 503 count | None |
| VAST3 600 error count | VAST error 600 count | None |
| VAST3 601 error count | VAST error 601 count | None |
| VAST3 602 error count | VAST error 602 count | None |
| VAST3 603 error count | VAST error 603 count | None |
| VAST3 604 error count | VAST error 604 count | None |
| VAST3 900 error count | VAST error 900 count | None |
| VAST3 901 error count | VAST error 901 count | None |
Video interactions
| Ad Exchange Historical report metric | Metric name or status in Historical reports | Notes |
|---|---|---|
| Collapse | Collapse | None |
| Expand | Expand | None |
| Full screen | Full screen | None |
| Mute | Mute | None |
| Pause | Pause | None |
| Resume | Resume | None |
| Rewind | Rewind | None |
| Unmute | Unmute | None |
| Video skipped | Video skipped | None |
Mapping for Bidder dimensions
You can review the Bidder dimension value changes in the Historical report.
Check differences between the DSPs and Bidder dimensions
| Ad Exchange Historical report DSP name | Historical report Bidder name | Notes |
|---|---|---|
|
(No DSP) |
Google Ads |
"Buyer networks" is "Google AdWords" in the Historical report. |
|
4INFO |
4Info, Inc. |
None |
|
A.Mob (FR) |
A.Mob |
None |
|
Aarki AdX |
Aarki Inc. |
None |
|
ClickCertain |
Abudantia LLC |
None |
|
Active Agent |
Active Agent |
None |
|
Acuity Ads |
Acuity Ads |
None |
|
Ad2iction TW |
Ad2iction Interaction Inc. 艾迪互動股份有限公司 |
None |
|
Adventure Media SARL |
Ad360 |
None |
|
Addictive Mobility |
Addictive Mobility |
None |
|
Pelmorex Corp |
Addictive Mobility |
None |
|
Adelement - INR |
AdElement Media Solutions Pvt Ltd |
None |
|
Adello Group AG |
Adello Group AG |
None |
|
Adelphic Mobile |
Adelphic Inc. |
None |
|
Arabyads FZ-LLC |
Adfalcon |
None |
|
Adflare FZE |
Adflare |
None |
|
Adform Parent |
Adform |
None |
|
Samsung DSP |
AdGear Technologies Inc. |
None |
|
TTNET |
AdKernel LLC |
None |
|
Adkernel |
AdKernel LLC |
None |
| None | ||
|
ADMATRIX DSP |
ADMATRIX DSP |
None |
|
AdMaxim EMEA |
AdMaxim |
None |
|
Admixer Technologies |
Admixer |
None |
|
Admixer EMEA |
Admixer |
None |
|
Adnear Pte. Ltd. |
AdNear Pte. Ltd. |
None |
|
Adobe APAC |
Adobe Advertising |
None |
|
Adobe NA |
Adobe Advertising |
None |
|
Adobe EU |
Adobe Media Optimizer |
None |
|
AdPlay Technology |
AdPlay |
None |
|
Opt Out Advertising |
Adscience |
None |
|
Adtheorent |
AdTheorent, Inc. |
None |
|
AdTiming |
AdTiming |
None |
|
advanced STORE |
advanced STORE gmbh |
None |
|
Affle India |
Affle Pte Ltd |
None |
|
Amazon Advertising |
None | |
|
Amazon.com Beta Profile |
Amazon Advertising |
None |
|
Amazon EU |
Amazon Advertising |
None |
|
Amazon APAC |
Amazon Advertising |
None |
|
Amobee |
Amobee |
None |
|
AdMission |
Ansira Partners |
None |
|
AntVoice |
Antvoice |
None |
|
Appier TW |
Appier Inc. |
None |
|
Appier PC |
Appier Inc. |
None |
|
AppNexus |
AppNexus Inc |
None |
|
Triapodi Ltd. |
Appreciate |
None |
|
Arbigo |
Arbigo Inc. |
None |
|
Arpeely Ltd. |
Arpeely |
None |
|
Sabio |
Aspire (formerly called Apex) |
None |
|
AstroMotion Games Limited |
AstroMotion Games Limited |
None |
|
Always-Computing SAS |
Audiencevalue Pte Ltd |
None |
|
Beeswax |
None | |
|
Domob |
BEIJING DUOMENG ZHISHENG NETWORK TECHNOLOGY CO.LTD |
None |
|
iPinYou |
Beijing PinYou Interactive Information Technology |
None |
|
ipinyou_SMB |
Beijing PinYou Interactive Information Technology |
None |
|
Stonebird |
BIDEASE INC |
None |
|
Bidease Inc. |
BIDEASE INC |
None |
|
BidTheatre |
Bidtheatre AB |
None |
|
Biga Bid Media |
BigaBid Media Ltd. |
None |
|
BlisMobile |
Blismedia Limited |
None |
|
BMS |
Blue Media Services LTDA |
None |
|
Transsnet Music Limited |
Boomplay |
None |
|
Bridgewell |
Bridgewell Incorporated |
None |
|
Bridgewell Mobile TW |
Bridgewell Incorporated |
None |
|
BuckSense |
Bucksense, Inc. |
None |
|
Toutiao (USD) |
ByteDance Pte. Ltd. |
None |
|
Pangle |
ByteDance Pte. Ltd. |
None |
|
Basis |
Centro |
None |
|
Chalk Digital |
Chalk Media Holdings |
None |
|
Chartboost Inc. |
Chartboost |
None |
|
Cinarra Systems Japan 2 |
Cinarra Systems Pte. Ltd. |
None |
|
Clickagy |
Clickagy |
None |
|
360e-com Sp. z o.o. |
Clickonometrics Sp. z o.o. |
None |
|
Cognitiv |
Cognitiv |
None |
|
Cogo Labs |
Cogo Labs, Inc. |
None |
|
Collov |
Collov bidder |
None |
|
PulsePoint Inc |
ContextWeb Inc. |
None |
|
Conversant |
Conversant CRM |
None |
|
Crimson Tangerine |
Crimson Tangerine LTD. |
None |
|
Crimtan (AU) |
Crimson Tangerine LTD. |
None |
|
Crimtan Holdings Limited |
Crimson Tangerine LTD. |
None |
|
Criteo US (Fledge test account) |
Criteo |
None |
|
Criteo (JP) |
Criteo |
None |
|
CyberAgent Dynalyst |
CyberAgent Inc. |
None |
|
Dable |
Dable |
None |
|
DO Global |
DAPP GLOBAL LIMITED |
None |
|
Data One Corp. |
Data One Corp. |
None |
|
Databerries |
DataBerries |
None |
|
Datablocks, Inc |
Datablocks, Inc |
None |
|
Dataseat Limited |
Dataseat |
None |
|
DataXu |
DataXu Inc. |
None |
|
DeepIntent |
DeepIntent, Inc |
None |
|
Delta Projects AB |
Delta Projects AB |
None |
|
Digital East GmbH |
Digitaleast |
None |
|
Marketcom Technology Ltd. |
Discover-Tech LTD |
None |
|
Google: DCLK Bid Manager |
DV360 |
None |
|
DynAdmic |
DYNADMIC SAS |
None |
|
Dynadmic Brazil |
DYNADMIC SAS |
None |
|
Teads Ad Manager |
Ebuzzing |
None |
|
Emerse |
Emerse Sverige AB |
None |
|
Enliple TW |
Enliple |
None |
|
EPOM SERVICES LIMITED |
Epom |
None |
|
Eskimi |
ESKIMI |
None |
|
Kobler |
Essens |
None |
|
Exponential: Tribal Fusion |
Exponential Interactive, Inc |
None |
|
Fiksu |
Fiksu DSP |
None |
|
FreakOut |
FreakOut Inc. |
None |
|
FreakOut (Mobile) |
FreakOut Inc. |
None |
|
Fusio DSP |
FUSIO DSP |
None |
|
Coveny Limited |
GetBlue |
None |
|
GetBlue |
GetBlue |
None |
|
GMO AD Marketing |
GMO AD Marketing |
None |
|
Go.pl Sp. z o.o. |
None | |
|
GoNET Ads |
GoNET Ads |
None |
|
GroovinAds |
GroovinAds Buyer |
None |
|
Groundhog TW |
Groundhog TW |
None |
|
Shunfei |
Guangzhou Shunfei Infomation Technology Corporatio |
None |
|
i-mobile |
i-mobile |
None |
|
IGA Works (JP) |
IGAWorks |
None |
|
InMobi Pte Limited |
InMobi Pte |
None |
|
INRES |
INRES |
None |
|
Intango Ltd |
Intango Ltd. |
None |
|
Intent.ai Inc. |
None | |
|
MAS ALCANCE ASESORES S.A.S |
Intermedia Publicidad |
None |
|
BidSwitch |
IPONWEB Limited |
None |
|
IQM |
IQM Corporation |
None |
|
Jampp NA |
Jampp/Devego S.A. |
None |
|
Clearpier Inc |
Kaden |
None |
|
KANADE DSP |
KANADE DSP |
None |
|
Kika Tech |
Kika Tech |
None |
|
Knorex |
Knorex Pte. Ltd. |
None |
|
KPI Solutions |
KPI Solutions Co.,Ltd. |
None |
|
Smart Codes (T) Limited |
Kwanza Ad Network |
None |
|
WebAdSpace FZ-LLC |
Lacuna |
None |
|
LifeStreet Media |
LifeStreet Corporation |
None |
|
Liftoff |
Liftoff Mobile, Inc. |
None |
|
LINE |
LINE |
None |
|
LinkedIn RTB |
LinkedIn Corporation |
None |
|
LiquidM |
LiquidM Technology GmbH |
None |
|
Lively Impact |
Lively Impact Technology Limited |
None |
|
Loblaws Inc. |
Loblaw Media |
None |
|
Localsensor B.V. |
Localsensor B.V. |
None |
|
Logicad (SMN) |
Logicad |
None |
|
LoopMe Media |
LoopMe Ltd |
None |
|
LotLinx |
Lotlinx Inc. |
None |
|
MadHive |
MadHive |
None |
|
MaxPoint Interactive |
MaxPoint Interactive Inc. |
None |
|
MEDIA FORCE COMMUNICATIONS (2007) LTD |
Media Force LTD |
None |
|
Media.net DSP |
None | |
|
Baidu MediaGo |
MediaGo |
None |
|
MediaMath |
MediaMath Inc. |
None |
|
Mediasmart |
Mediasmart Mobile S.L. |
None |
|
MetaAds LLC |
MetaAds |
None |
|
Meteora - direct |
Meteora |
None |
|
MetUp Srl |
MetUp |
None |
|
Marketgid |
MGID Inc. |
None |
|
MicroAd |
MicroAd Inc. |
None |
|
MobiGlobe LTD |
MOBIGLOBE LTD |
None |
|
MobPro USD |
Mobile Professinals BV |
None |
|
MOB SUCCESS SAS |
MOBSUCCESS |
None |
|
Mobvista |
Mobvista |
None |
|
Moloco Ads |
Moloco, Inc. |
None |
|
nend |
nend |
None |
|
NextRoll |
NextRoll Buyer |
None |
|
Nuviad |
Nuviad Ltd |
None |
|
One Tag |
OneTag |
None |
|
Coupang |
OpenRTB 2.5 and Native Ads 1.2 |
None |
|
Opera Norway AS |
Opera Ads |
None |
|
Opera Software Ireland Ltd |
Opera Ads |
None |
|
Persona.ly Ltd. |
Persona.ly Ltd. |
None |
|
Placecast |
Placecast |
None |
|
Position2 |
Position2 DSP |
None |
|
PowerLinks Media Ltd. |
PowerLinks Media Ltd. |
None |
|
PRECISO SRL |
PRECISO SRL |
None |
|
ProData Feed |
ProData Media |
None |
|
Proxistore |
Proxistore |
None |
|
Publisher Internationale |
Publisher’s Internationale Pty Ltd |
None |
|
Quantcast |
Quantcast Inc. |
None |
|
Read Peak Oy |
Read Peak Oy |
None |
|
Realtime Technologies GmbH |
Realtime Technologies GmbH (kayzen) |
None |
|
Recruit Communications |
Recruit Marketing Partners Co.,Ltd |
None |
|
remerge |
Remerge GmbH |
None |
|
Rontar EE |
Rontar LTD |
None |
|
RTB House (JP) |
RTB House S.A. |
None |
|
RTB House (TR) |
RTB House S.A. |
None |
|
RTB House (APAC) |
RTB House S.A. |
None |
|
RTB House |
RTB House S.A. |
None |
|
RTB House - Privacy Sandbox test |
RTB House S.A. |
None |
|
RTB House (US) |
RTB House S.A. |
None |
|
RTB House (BR) |
RTB House S.A. |
None |
|
Easy-Media |
RTBlab |
None |
|
ScaleMonk Inc. |
ScaleMonk Inc. |
None |
|
ScaleOut |
ScaleOut Inc. |
None |
|
Sift Media |
Sift Media, Inc. |
None |
|
Simplifi Holdings Inc. |
None | |
|
Skypiea Tech Co.,Limited |
Skypiea Tech Co.,Limited |
None |
|
Smadex |
SMADEX |
None |
|
Smartology USD |
Smartology Limited |
None |
|
SmartyAds |
SmartyAds |
None |
|
Solocal (2) |
Solocal (DSP) |
None |
|
Spicy Mobile sp. zo.o. sp.k. |
Spicy Mobile |
None |
|
Spotad.co (UK) |
Spotad LTD. |
None |
|
StackAdapt USD |
Stack Adapt Inc. |
None |
|
StartApp |
StartApp Inc. |
None |
|
StartApp – US West |
StartApp Inc. |
None |
|
Storygize |
Storygize |
None |
|
SundaySky |
SundaySky Inc. |
None |
|
SUNT Content |
SUNT Content |
None |
|
TabMo (FR) |
TabMo SAS |
None |
|
TangooMedia |
Tangoo Bid Manager |
None |
|
TapTap Networks |
Taptap Networks S.L. |
None |
|
HYBRID ADTECH SP.Z.O.O. |
Targetix LLC |
None |
|
Telecoming |
Telecoming Connectivity S.A. |
None |
|
Cacafly TW New |
TenMax Co., Ltd. |
None |
|
The Agency |
The Agency |
None |
|
The Trade Desk |
The Trade Desk Inc. |
None |
|
EchoSearch |
Think RealTime, LLC |
None |
|
Adikteev SA |
Trademob |
None |
|
travelaudience |
travel audience GmbH |
None |
|
Tremor DSP |
Tremor Video DSP |
None |
|
Tuky Data Research Ltd. |
Tuky Data |
None |
|
Adhood TR |
TURKTICARET.Net Yazılım Hizmetleri A.Ş. |
None |
|
Ubimo LTD |
Ubimo Ltd. |
None |
|
ucfunnel Co., Ltd. |
ucfunnel Co., Ltd. (Buyer) |
None |
|
UNICORN |
Unicorn Inc. |
None |
|
Unister |
Unister |
None |
|
United Bypass |
UNITED. Inc. |
None |
|
Unmatched Solutions Ltd |
Unmatched Solutions Ltd |
None |
|
AdMicro |
VCCORP CORPORATION |
None |
|
SAS Vectaury |
VECTAURY |
None |
|
VertaMedia |
Vertamedia |
None |
|
Vertoz Advertising FZ LLC |
Vertoz Advertising FZ-LLC - buyer |
None |
|
VPON |
Vpon Inc. |
None |
|
Wider Planet |
Wider Planet, Inc. |
None |
|
GroundTruth |
xAd, Inc. |
None |
|
Xiaomi DSP |
Xiaomi DSP |
None |
|
Verizon Media DSP - Global |
Yahoo! |
None |
|
Yahoo! JAPAN Ads |
Yahoo! Japan Corporation |
None |
|
Yandex AG |
Yandex LLC |
None |
|
Yandex AG RU and CIS |
Yandex LLC |
None |
|
YouAppi Inc |
YouAppi |
None |
|
Zemanta |
Zemanta Inc. |
None |
|
Zeta Interactive |
Zeta Global |
None |
|
Zucks Inc. |
Zucks, Inc. |
None |
