Notification

Get personalized optimization tips, understand your account health and set up completion on the improved "My AdMob page".

About collapsible banner ads

Collapsible banners initially show the selected banner placement as a larger overlay with an option to collapse the expanded banner to a standard banner size. The collapsible banner ad is the only format that allows users to minimize an ad, giving them control of their experience.

Collapsible banner ads also offer more room to convey the advertiser’s message, which provides better visibility and higher click-through rates.

On this page

Click to view a collapsible banner example

An example of collapsible banner ads in an expanded and collapsed state

Get started with collapsible banners

Apps that have some static user interface screens (like utility apps or game information screens) are a good fit for collapsible banner ads. You can use them in any existing banner ad placements, such as content loading screens, end of game screens, or any other page transitions.

To implement, you don't need to create a new ad unit or ad slot. Simply add an extra parameter to an existing anchored adaptive banner slot to request a collapsible banner ad to show. Learn more about implementing collapsible banners for Android, iOS and Unity.

Note: We don't recommend requesting a collapsible banner for every anchored adaptive banner, as this may be disruptive to the user experience.

Best practices for implementation

Ad placement

  • Any banner ad can be upgraded to a collapsible banner as long as it adheres to the required policy and guidelines.
  • Collapsible banners must be placed on static user interface screens, as this will minimize any user experience disruptions.
  • Collapsible banners will only work with anchored placements (on the top or bottom of the screen) for both regular banners and adaptive banners.
  • Collapsible banners can be placed on top of scrollable content.

Frequency

  • We recommend a moderate refresh rate (180 seconds or greater) for collapsible banner ads. Spacing out the ads optimizes for revenue and the best user experience. To avoid showing these ads too frequently, the refresh rate must be no less than 30 seconds.

Guidelines

  • Collapsible banners should not be placed on non-static screens, such as during gameplay. These are moments where unwanted clicks could likely occur and lead to enforcement for spam clicks.
  • Collapsible banners can only be anchored to either the top or bottom—they can’t float in the middle or anywhere else on the screen. 

Was this helpful?

How can we improve it?
true
Show your support to promote DEI in Gaming by turning intentions into action!

Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!

Learn More

Search
Clear search
Close search
Google apps
Main menu
14214700353258175958
true
Search Help Center
true
true
true
true
true
73175
false
false