Enable high-engagement ads setting

The high-engagement ads setting gives you more control over your ad experiences, so you can fine-tune the ad strategy for your apps. This app-level setting activates high-performing ads that boost user engagement and improve overall ad performance. For example, turning on this setting will allow Google Ads and other buyers under the AdMob Network to show:

• Interstitial ads skippable no later than 12 seconds
• Rewarded ads skippable no later than 60 seconds. Reward will be granted once skip time is reached.
• Interstitial and rewarded ads with up to three steps to exit

This high-engagement ads setting does not apply to partner bidding ad units.

Ad experience

The following is a comparison of rewarded and interstitial ad experiences based on the high-engagement ads setting.

Enable high-engagement ads for for apps

Complete the following steps to turn high-engagement ads on or off in an app.

High-engagement ads for apps are applied across all interstitial and rewarded ad units in an app. They do not apply to native or banner ad units.

1. Sign in to your AdMob account at https://admob.google.com.
2. Click Apps in the sidebar.
3. Select the name of your app. If you can't find it in the list of recent apps, you can click View all apps to search a list of all of the apps you've added to AdMob.
4. Click App settings in the sidebar.
5. Click beside High-engagement ads.
6. Turn the "High-engagement ads" switch on or off. 
7. Click Save.