Google works hard to ensure an ads ecosystem that protects advertisers, publishers, and users from fraud and bad ad experiences. As a result, Google may sometimes place a limit on the number of ads your AdMob account can show. This might be a temporary ad serving limit to evaluate your traffic quality, or it might be because we've identified invalid traffic concerns in your AdMob account.
If your ad serving has been limited, you can learn more about what it means and what you can do below. To better understand what may have caused the ad serving limit, visit our Guide for ad serving limits.
On this page
Account being assessed
Ad serving on your account is being temporarily limited while we assess your traffic quality. We'll automatically review and update this limit as we continue to monitor your traffic.
What you can do
Continue to build your content and audience while we assess your site traffic. Also, make sure you’re complying with the AdMob policies and restrictions.
In the meantime, your account is still fully accessible and you can view details about this account-level enforcement in the Policy center.
App not ready to show ads
New apps must undergo an app readiness review before they can fully serve ads. This helps us create a clean and safe ads ecosystem for you and your advertisers. During this review, apps may experience limited ad serving.
What you can do
The review process automatically begins once your app is set up correctly in AdMob and linked to a supported store. Reviews generally take a couple of days, but in some cases we may require more time to evaluate your app. You can check the status of your review and your app’s ad serving in your AdMob account.
Learn more about disapproved apps and what you can do to get your app ready to serve ads.
Invalid traffic concerns
Ad serving on your account is currently being limited due to invalid traffic concerns. We’ll automatically review and update this limit as we continue to monitor your traffic.
What you can do
Your account is still fully accessible and you can view details about this account level enforcement in the Policy center.
Review the AdMob policies and restrictions and the following resources on invalid traffic:
- How Google prevents invalid traffic
- How you can prevent invalid traffic
- What is sabotage and how to prevent it
