Keeping track of how your messages are performing can help you understand your users better, as well as how they interact with your sites.
Use the metrics card at the top of the Messages page for certain message types to keep track of your rate at which your messages are being displayed to users and the choices they select. Download and review the related .CSV file for a more dynamic and in-depth view of the data.
Metrics card
Find the metrics card
Complete the following steps to view the metrics card for a specific privacy regulation:
- Sign in to your AdSense account.
- Click Privacy & messaging.
- Click Manage on one of the message type cards on the Privacy & messaging page. The metrics card is located at the top of the Messages page for each message type.
Displayed metrics
The following tables describe the metrics displayed in the metrics card for each message type.
European regulations messages
| Metric | Description |
|---|---|
|
Messages shown |
Number of European regulations messages shown to users. Aggregated over the last 30 days. |
|
Consent rate |
Percentage of European regulations messages where the user consented to all of the purposes and vendors. Aggregated over the last 30 days. Formula: (Messages where the user consented to all purposes and vendors) / (European regulations messages with an outcome) Includes instances where the user clicked "Consent" and where the user consented to all options in the custom consent flow. The denominator excludes messages without an outcome. |
US states regulations messages
|
Metric |
Description |
|
Messages shown |
Number of US state regulations messages shown to users. |
|
Opt-out rate |
Percentage of US state regulations messages where users chose the opt-out option. Aggregated over the last 30 days from sites in AdSense and Ad Manager. |
Ad blocking recovery messages
|
Metric |
Description |
|
Messages shown |
Number of ad blocking recovery messages shown to users. Aggregated over the last 30 days. |
|
Extension rate |
Percentage of page views where users had ad blocker extensions installed. Includes only Desktop page views. Aggregated over the last 30 days. |
|
Ad blocking recovery message conversions |
Number of ad-blocking messages shown in the last 30 days that resulted in users adding the site to their allowlist to view ads. |
Offerwall messages
|
Metric |
Description |
|
Messages shown |
Number of Offerwall messages shown to users. Aggregated over the last 30 days. |
| Rewarded ads revenue | Total revenue generated by rewarded ads on Offerwall messages. Aggregated over the last 30 days. |
CSV report
In addition to the metrics card, this information is also available in a .CSV file that contains additional metrics and dimensions. To download the .CSV file, click Download in the metrics card.
Dimensions and metrics
General
|
Dimension |
Description |
|
Operating system group |
The device operating system (Windows, Linux, or Mac). |
|
Date |
The date on which the message was displayed. |
|
Domain name |
The site domain associated with the message. |
| Device category | The device category (Desktop, Mobile, or Tablet). |
European regulations messages
|
Metric |
Description |
|
European regulations messages shown |
Number of European regulations messages shown to users. |
|
European regulations consent all |
Number of European regulations messages where the user consented to all of the purposes and vendors. Includes instances where the user clicked "Consent" and where the user consented to all options in the custom consent flow. |
|
European regulations custom consent |
Number of European regulations messages where the user made a consent choice after selecting "Manage options". Excludes instances where the user consented or rejected all purposes and vendors. |
|
European regulations no consent |
Number of European regulations messages where the user rejected all purposes and vendors. Includes instances where the user clicked "Do not consent" and where the user rejected all options in the custom consent flow. |
|
European regulations no decision |
Number of European regulations messages where the user didn’t finish the message flow and therefore the message didn’t have any outcome. |
US state regulations messages
|
Metric |
Description |
|
Messages shown |
Number of US state regulations messages shown to users. |
|
Opt-out rate |
Percentage of US state regulations messages where users chose the opt-out option. |
Ad blocking recovery messages
|
Metric |
Description |
|
Ad blocking recovery messages shown |
Number of ad blocking recovery messages shown to users. |
|
Ad blocking extension rate |
Percentage of page views where users had ad blocker extensions installed. Includes only Desktop page views. |
|
Ad blocking allowlisted page views |
Number of page views generated by users with an ad blocking extension installed who were shown the ad blocking recovery message and later allowed ads. |
|
Ad blocking recovery message conversions |
Number of ad-blocking messages shown in the selected date range that resulted in users adding the site to their allowlist to view ads. |
Offerwall messages
|
Metric |
Description |
| Monetization messages shown | Number of Offerwall messages shown to users. |
| Successful engagements with rewarded ads | Offerwall message impressions for which the outcome was that the user finished the rewarded ad flow and got their reward. |
| Page views with rewarded ads entitlements | Page views that started with a pre-existing Offerwall entitlement from watching rewarded ads. |
| Rewarded ads revenue | Revenue generated by rewarded ads on Offerwall messages. |
