Boost your revenue potential with the new ad intents format for Auto ads

Today, we're launching a new format for Auto ads called "ad intents". Ad intents is an intent-driven format that places links and anchors into existing text and pages on your site related to your content. When a user interacts with a link or anchor, it opens a dialog that shows users relevant, organic search results with ads and can help to increase your earnings. Ad intents shows highly-relevant ads that don't rely on third-party cookies. Find out more about the ad intents format.

Ad intent link:

Ad intent anchor:

Opt in to ad intents

To opt in to this new format: visit the Auto ads settings panel, click Intent-driven formats and select Ad intents.