[GA4] Variant

A variant (sometimes referred to as a variation or level) can be anything from a change to a single element on a web page, or changes to many elements, or a whole different page in an experiment. In an A/B test, the unit of variant can be a web page or an element of a web page. In a multivariate test, you have many variants of each section.

Was this helpful?

How can we improve it?
true
Search
Clear search
Close search
Google apps
Main menu
9635925344107342149
true
Search Help Center
true
true
true
true
true
69256
true
false