The Campaign Manager 360 performance report is a pre-made detail report that shows how effective your Campaign Manager 360 campaigns were at driving key events to your website or app.
Before you begin
- Your Google Analytics 4 property must be collecting data.
- You need to mark at least one event as a key event.
- You need to link your Campaign Manager 360 Floodlight configuration to your property.
View the report
- Sign in to Google Analytics.
- From the left menu, select Advertising.
- On the left, go to Performance > Campaign Manager 360.
Don't see the report? To get the Campaign Manager 360 performance report, you must link your Campaign Manager 360 Floodlight configuration to your property. Additionally, the Advertising section where the report is found is only available on the desktop version of Google Analytics.
Dimensions in the report
You can choose from the following CM360-specific dimensions as primary and secondary dimensions.
| Dimension | What it is | How it's populated |
|---|---|---|
| CM360 account ID | Shows the account ID associated with the Campaign Manager 360 campaign. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| CM360 account name | Shows the account name associated with the Campaign Manager 360 campaign. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| CM360 advertiser ID | Shows the unique identifier assigned to the advertiser or brand that manages campaigns in CM360. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| CM360 advertiser name | Shows the name of an organization that manages campaigns in CM360. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| CM360 campaign ID | Shows the unique identifier assigned to the campaign in CM360. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| CM360 campaign name | Shows the name of the campaign in CM360. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| CM360 creative format | Shows the creative format of the campaign in CM360. The creative format is the specific layout or design of the advertisement used in a campaign, dictating how the advertisement will appear on a website or app. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| CM360 creative ID | Shows the creative ID of the campaign in CM360. The creative ID is a unique identifier assigned to each ad creative in CM360. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| Session CM60 creative name | Shows the creative name or title of the campaign in CM360. The creative name is a unique name that you defined for each ad creative in CM360. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| Session CM60 creative type name | Shows the name assigned to a creative type or format in your CM360 campaign. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| Session CM60 creative version | Shows the version of the ad creative. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| CM360 medium | Shows the category of advertising channel or platform used to deliver a campaign. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| CM360 placement ID | Shows a unique identifier for each ad placement in your campaign. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| CM360 placement name | Shows a name for each ad placement in your campaign. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| CM360 rendering ID | Shows a unique identifier for how and where an ad creative is rendered. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| CM360 site ID | Shows a unique identifier for your website or app where your ad was displayed. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| CM360 site name | Shows a name for your website or app where your ad was displayed. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| CM360 source | Shows the provider of data. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| CM360 source / medium | Shows the category of advertising channel or platform used to deliver a campaign and the provider of data. | The dimension appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
Metrics in the report
The report includes the following metrics. If you are an Editor or Administrator, you can add or remove metrics in the report.
| Metric | What it is | How it's populated |
|---|---|---|
| Ads clicks | The total number of times users clicked on your advertising campaign. | The metric appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| Ads cost | The total amount you paid for your advertising campaign. It corresponds to the media cost in CM360. | The metric appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| Ads cost per click | The average cost you paid per click for your advertising campaign. | The metric appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| Key events | The number of times users triggered a key event. | Populate this metric by marking an event as a key event. |
| Cost per key event interaction | The cost per key event, calculated as the total cost divided by the number of selected key event(s). | The metric appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| Return on ad spend |
The total amount of revenue earned for every dollar spent on advertising. |
The metric appears in the report when you successfully link your Campaign Manager 360 Floodlight configuration to your property. |
| Total revenue | The total revenue from purchases, in-app purchases, subscriptions, and ad revenue. |
This metric is the sum of the purchase, in_app_purchase, app_store_subscription_renew, and app_store_subscription_convert events, as well as ad revenue, which is populated via the Google AdMob integration, Google Ad Manager integration, or by sending the ad_impression event from a third-party integration. Important: When setting up the purchase event, make sure you provide values for both the value and currency parameters. Otherwise, you won't see purchase data for the Total revenue metric.
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