The Cross Device reports give you the tools you need to organize data across multiple devices into a cohesive analysis, so you get a better idea of how seemingly unrelated touch points, sessions, and interactions are connected.
For example, you might discover that one segment of users searches on a mobile device and purchases on a tablet within the same day, while another segment clicks an ad on a mobile device, browses your site on a desktop the next day, and returns to make a purchase on a tablet a week later.
The Cross Device reports help you connect data about devices and activities from different sessions so you can get a better understanding of your users and what they do at each step of the conversion process - from initial contact to long-term retention.
Access the Cross Device reports
The Cross Device reports are only available in User ID views. You must first set up the User ID and create a User ID view in your account before you can access these reports.
Related resources
You can find the Cross Device reports in the Audience section of a reporting view. Learn about each of the Cross Device reports:
- Device Overlap: Find out what type and how many devices are used to access your content.
- Device Paths: Discover the last 5 device types used before a conversion.
- Acquisition Device: See the relationship between acquisitions and conversions.
