[UA] View filter [Legacy]

You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

A configuration setting that allows you to add, remove or modify your data during processing before it is displayed in your reports.

View filters allow you to limit and modify the traffic data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, or convert dynamic page URLs into readable text strings.

Related resources

About view filters

Was this helpful?

How can we improve it?
Search
Clear search
Close search
Google apps
Main menu
9371893021538481636
true
Search Help Center
true
true
true
true
true
69256
true
false