Google Analytics 4 is the next generation of Analytics. Use the following labeled image to find your way around the interface of a Google Analytics 4 property so you can familiarize yourself with the main parts of Analytics.
Switch between accounts and properties
Search
Access other products, get help, and manage accounts
Navigate to reports, explorations, advertising, and admin
Switch between accounts and properties
In the top-left corner of the Analytics interface is a menu you can use to switch between all of the Analytics accounts and properties for which you have permission.
Learn more about switching between accounts and properties
Search
Search for instant answers to your questions, find reports, admin pages, and insights, manage accounts and properties, and access help content. If you click in the search box, you can see recent searches and reports you've opened.
Search is available in all languages supported by Google Analytics 4 properties in Google Analytics.
Learn more about search in Google Analytics 4
Access other product, get help, and manage accounts
In the top-right corner of the Analytics interface is a collection of options where you can switch between Google Marketing Platform products [
When you click
Navigate to reports, explorations, advertising, and admin
The navigation pane on the left provides links to:
- Home: Find information that's relevant to you based on your behavior in Analytics.
- Reports: Monitor traffic, investigate data, and understand your users and their activity.
- Explore: Explore your data with a collection of advanced techniques that go beyond standard reports to help you uncover deeper insights about your customers' behavior.
- Advertising: Get a better understanding of the ROI of your media spend across all channels, make informed decisions about budget allocation, and evaluate attribution models.
- Admin: Get access to the Analytics administrative features.