Troubleshoot traffic fluctuations/inconsistencies [Legacy]

You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

This troubleshooter will help you identify and resolve issues with traffic fluctuations and inconsistencies in your Analytics reports.

Please select your issueI see a spike in traffic starting from a particular dateI see a drop in traffic starting from a particular dateI see my own domain (or a domain added to referral exclusions) showing as a referral sourceAn unrealistically high number of sessions in my account are attributed to direct/(none) [Legacy]I see (not set) appearing a lot in my reports [Legacy]My Google Ads clicks and sessions don't match [Legacy]

Troubleshoot traffic fluctuations/inconsistencies [Legacy]

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