Review this article to learn about the latest features and enhancements for Authorized Buyers.
Other product or Help Center updates
First-party IDs for app environments
First-party IDs for Ad Manager app publishers will soon be available to RTB partners. These IDs are set by Google when device IDs are not available and scoped per single app and are unique to individual publishers. For now, first-party IDs will not be sent on traffic in EEA, UK, Swiss, and some US states. Publisher first-party IDs are available in pretargeting settings. Bidders who filter inventory based on IDs must include this identifier in their pretargeting groups to ensure access to relevant inventory.
Coming soon
Updates to cookie matching response rate throttling
We'll soon re-enable cookie matching response rate throttling, meaning that we’ll start actively monitoring response rates and reduce the number of opportunities sent to buyers who fall below the 90% response threshold. Learn more about how cookie matching is supported in Cookie Matching | Real-time Bidding | Google for Developers.