Fallback

Within an ad response, a primary winner and a fallback adare returned together. A fallback ad may be shown if and only if a primary winning ad fails to load or render.

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Search
Clear search
Close search
Google apps
Main menu
2146004240620646997
true
Search Help Center
true
true
true
true
true
71030
false
false