An auction package is a collection of open auction inventory specified by targeting criteria set by you or other buyer accounts. While you can create an auction package yourself, you also have the option of subscribing to packages created by other buyers or Google sales teams.
Auction packages allow buyers to:
- Package quality inventory that can be easily shared across multiple buyers, spanning DSPs.
- Target using a large selection of criteria, including some Real-Time Bidding (RTB) signals that may not have been integrated by demand-side platforms (DSPs).
- Target multiple public Marketplace packages.
Each auction package will be assigned an ID that is exposed as a deal ID in RTB callout. Note that although auction package inventory is bid on using the Deal ID, bids will compete directly with open auction bids from other buyers. Auction packages should be targeted the same way open auction inventory is targeted because pretargeting configurations set up to only receive deals inventory won't receive requests from auction package inventory.
Direct: Authorized sellers that directly own the inventory being monetized, as indicated by a DIRECT declaration in the respective ads.txt or app-ads.txt file.
Reseller: Authorized sellers that do not directly own the inventory being monetized, as indicated by a RESELLER declaration in the respective ads.txt or app-ads.txt file.
Even though the Auction Package is targeting a specific URL, not all the available traffic with that particular URL will have the Auction Package ID (deal ID). Only a part of it will have the Auction Package ID to allow the buyer to bid on it.
Based on the bidding activity, this inventory with Auction Package ID (deal ID) will increase and then they can start to see more inventory with Auction Package ID (deal ID). Otherwise, the minimum inventory assigned to the Auction Package will have the deal ID
Bookmark your public marketplace packages for easier targeting. Learn more about marketplace packages.
Sign in to your Authorized Buyers account at google.com/authorizedbuyers and navigate to Marketplace, then Auction packages.
- Click Create Auction Package.
- Enter a name and description for the auction package.
- In the “Marketplace package targeting” section, expand “Your bookmarks” to view all your bookmarked public marketplace packages. You can view your bookmarked public marketplace packages with the publisher name appended to the front and sorted alphabetically.
- Select at least one marketplace package.
- (optional) Select targeting criteria. Marketplace package selections have an AND relationship with each of the other targeting configurations.
- Click Save.
Your auction package is assigned a Deal ID, configure your DSP to bid on it. In addition, you can share this Deal ID with other buyers so that they can review and subscribe to your auction package.
Marketplace package selections intersect with each of the other pretargeting configurations as an AND relationship. Any Marketplace Package targeting will be overlaid on top of any existing pretargeting configurations.
Examples
- Without Marketplace package targeting, an auction package may target all available Open Auction CTV inventory in the United States.
- With Marketplace package targeting, an auction package can target CTV inventory in the United States from certain Marketplace packages you select. If the selected Marketplace package doesn't have any inventory in the United States, then there will be zero eligible traffic.
Currently, only public Marketplace packages can be targeted
To access and manage your auction packages:
- Sign in to your Authorized Buyers account at https://realtimebidding.google.com and navigate to Marketplace, then Auction packages in the left menu.
- Use the "Add filter" bar to filter by the following:
- Deal ID: filter by entering a specific Deal ID
- Name: filter by entering an auction package's name (all auction packages with names containing your entry will appear in the results)
- Status: filter by selecting the status of auction packages (Active or Inactive). You can see whether an auction package is Active
or Inactive
in the Status column.
- (Optional) To view details on any auction package, click the name of the auction package.
To review the progress of your auction package, check the "Delivery progress" column. The column shows a bar graph of impressions over the past week, as well as the number of impressions delivered on the most active day during the week.
To export all deals to a CSV file:
- Sign in to your Authorized Buyers account at https://realtimebidding.google.com and navigate to Marketplace, then Auction packages in the left menu.
- Click Export
. All auction packages from the table will be downloaded to a CSV file. Note that any filters you've applied will apply to the auction packages exported in the CSV file. Filters will be listed in the first row of the CSV file labeled "Query".
- Sign in to your Authorized Buyers account at google.com/authorizedbuyers and navigate to Marketplace, then Auction packages in the left menu.
- Click Create Auction Package. The "Create Auction Package" panel appears from the right.
- Enter a name and description for the auction package.
- Select at least one targeting criteria.
- In the "Subscribing clients" section, add clients you want subscribing to this auction package. Note that you can only unsubscribe from this auction package when there are no clients subscribing to it.
- When you are done, click Save. Your auction package will be assigned a Deal ID, configure your DSP to bid on it. In addition, you can share this Deal ID with other buyers so that they can review and subscribe to your auction package.
- Sign in to your Authorized Buyers account at https://realtimebidding.google.com and navigate to Marketplace, then Auction packages in the left menu.
- Select the auction package you want to update from the list.
- Click Update at the bottom.
- Make your change(s) to the package name, description, targeting criteria, or subscribing clients. Once you have finished, click Save. Note that buyers who have subscribed to your auction package will be included in these changes.
You can also subscribe to auction packages on the Discovery page.
- Sign in to your Authorized Buyers account at google.com/authorizedbuyers and navigate to Marketplace, then Auction packages in the left menu.
- Select Subscribe to an auction package.
- Enter the deal ID of the auction package you want to subscribe to and click Submit.
- Review the details of the auction package. Click Save to subscribe to the auction package or Copy to replicate auction package details, change targeting and save as your own auction package.
- The auction packages you’ve subscribed to can be viewed under Auction packages. Click on each package to view its details.
Auto-unsubscribe of inactive auction packages
Buyers are automatically unsubscribed from auction packages that they haven’t bid on or updated in the past 6 months. This helps prevent buyers from reaching the limit of subscribed auction packages, allowing them to more easily subscribe to new auction packages when needed.
- Sign in to your Authorized Buyers account at https://realtimebidding.google.com and navigate to Marketplace, then Auction packages in the left menu.
- Select the auction package you want to unsubscribe from.
- Click Unsubscribe. The auction package will now be listed as inactive.
Buyers using Display & Video 360
Buyers who use Display & Video 360 can also create auction packages using Authorized Buyers. Auction packages created using a Display & Video 360 account through the Authorized Buyers will automatically be synced to Display & Video 360 and listed as a private auction in the My Inventory view. In addition, buyers can choose to permission auction packages to a list of Display & Video 360 partners.
Permission auction packages to partners- Using your Display & Video 360 account, sign in to Authorized Buyers at https://realtimebidding.google.com and navigate to Marketplace, then Auction packages.
- From the filter bar, select the Active status.
- Select an auction package you want to permission.
- From the “Subscribing clients" section, search for and select your partner(s).
- When you are finished selecting your partner(s), click Save. The partner(s) can target the auction package in Display & Video 360 by going to Line item details, then Inventory source, and then Private Deals.
- Using your Display & Video 360 account, sign in to Authorized Buyers at https://realtimebidding.google.com and navigate to Marketplace, then Auction packages.
- From the filter bar, select the Active status.
- Find the auction package you want to update from the list or by searching for it by name or Deal ID using the search box in the top right corner. Select the auction package.
- Click Update.
- From the “Subscribing clients" section, search for and select your partner(s) you wish to permission the auction package to.
- When you are finished selecting your partner(s), click Save. The partner(s) can target the auction package in Display & Video 360 by going to Line item details, then Inventory source, and then Private Deals.
- Using your Display & Video 360 account, sign in to Authorized Buyers at https://realtimebidding.google.com and navigate to Marketplace, then Auction packages.
- From the filter bar, select the Active status.
- Click Subscribe to an auction package.
- Enter the Deal ID of the auction package and click Submit.
- From the “Subscribing clients" section, search for and select your partner(s).
- When you are finished selecting your partner(s), click Save. The partner(s) can target the auction package in Display & Video 360 by going to Line item details, then Inventory source, and then Private Deals.
- Using your Display & Video 360 account, sign in to Authorized Buyers at https://realtimebidding.google.com and navigate to Marketplace, then Auction packages.
- From the filter bar, select the Active status.
- Select the auction package you want to unsubscribe from or by searching for it by name or Deal ID using the search box in the top right corner.
- Click Update, then Partners.
- Click Clear to remove all partners from the auction package.
- Click Save.
- Click Unsubscribe. The auction package will be removed from the list of active auction packages. From the filter bar, select the Inactive status to view auction packages that you've unsubscribed from.
Marketplace package selections have an AND relationship with each of the other pretargeting configurations. For example, if you target United States geo and several marketplace packages, then your auction package only targets bids from your select marketplace packages that are in United States.
Learn more about marketplace packages.
Auction package limits
| Attribute | Limit |
| Maximum number of subscribing buyers (Authorized Buyers) per auction package | 500 |
| Maximum number of subscribing buyers (Authorized Buyers and Display & Video 360) per auction package | 2,000 |
| Maximum number of auction packages a buyer can subscribe | 100 |
| Maximum number of URLs and App IDs that buyers can target (or exclude) per auction package | 1,500 (Combined) |
| Maximum number of publishers that buyers can target (or exclude) per auction package | 500 |
| Maximum number of countries that buyers can target (or exclude) per auction package | 100 |
| Maximum number of app categories that buyers can target (or exclude) per auction package | 100 |
| Maximum number of verticals that buyers can target (or exclude) per auction package | 100 |