Important:
- Google Play partners can sell ebooks and audiobooks in certain countries/regions. The features described here aren't available in every country/region.
- Due to regulatory requirements, Google can't offer pre-orders in India. Your book will be available in the Google Play Store in India on the release date.
- Pre-orders allow customers to order, but not read, your book before its release date. On the release date, customers who pre-ordered your book are charged for the purchase and they gain access to the book.
- Before you upload any files, make sure your content meets Google's guidelines. If you plan to sell your books on Google Play, review our publisher content policies for books on Google Play.
- Analytics charts and sales transaction reports use the date the customer placed the pre-order, so that you can measure customer anticipation level. Revenue shown in such orders isn't paid to you until the book is released. For a financial report that matches your payment, go to Google Play earnings reports.
You can sell books on Google Play in many countries/regions. You can also set up your books to sell automatically when a new country/region becomes available.
Set up sales territories
Important: If you created your account after July 2014, you may have a default sales territory set up for worldwide rights.
To sell in a country/region:
- You must list the country/region in one of your sales territories. You can list countries/regions where you have the rights to sell books, even if Google Play isn't available there yet.
- Your book must have an active sales territory and a local price. Learn how to set a price for your book.
- Go to Google Play Books Partner Center.
- Sign in to your account.
- Go to the Payment Center.
Turn on currency conversion
Important: If you created your account after July 2014, currency conversion is turned on by default.
Currency conversion automatically converts the price of your book to the local currency of a country/region. You can also convert the price to the local currency with ONIX or a spreadsheet.
- Go to Google Play Books Partner Center.
- Sign in to your account.
- Go to the Payment Center.
- At the bottom, open currency conversion settings.
- Select Turn on currency conversion.
Learn more about currency conversion.
Set prices for your books
To sell a book in a country/region, set a price for your book in the local currency. You can set this price in the "Pricing" tab, in ONIX, or with a spreadsheet. To convert your prices from another currency automatically, turn on currency conversion.
If currency conversion is turned on, you must set a price in at least one currency. Then, you can specify the countries/regions where you want to convert your price.
To convert the price of your book in a spreadsheet:
- Go to your Book Catalog.
- Download a spreadsheet of your books.
- Open the spreadsheet.
- In the price columns, set the price of your books.
- With these formatting guidelines, edit the list of countries/regions.
Important: If you don't have the rights to sell a book in a country/region listed in your sales territories, remove that country/region from the list.
Example
| Scenario | Sales territories | Countries/regions with prices |
| You have rights to sell your books in all countries/regions | WORLD |
WORLD |
| You have rights to sell some of your books in the US and Canada, and some of your books in the US | CA, US |
For books sold in the US:
For books sold in both countries/regions:
|
Remove manual prices
If you don't set a manual price in the "Pricing" tab, in ONIX, or with a spreadsheet, prices from the currency conversion tool will apply. To use automatically converted prices, remove the manual prices for a country/region.
- Go to your Book Catalog.
- Download a spreadsheet of your books.
- Open the spreadsheet.
- In the price columns, enter "**" in the rows with book information.
- Upload your modified spreadsheet. Your converted prices will replace the manual prices.