Traffic reports from Google Books include information about your books' preview pages. Currently, traffic data for Google Play is unavailable.
Download traffic reports
To access your traffic reports:
- Sign in to the Partner Center at play.google.com/books/publish/.
- On the left, click Reports.
- Scroll to the “Custom reports” section.
- Next to “Report type,” select Google Books Traffic Report.
- In the "Date" field, set a date range. Enter dates in YYYY-MM-DD format.
- You can also filter the data for specific countries or books.
- To download the report as a tab-separated .csv file, click Export Report. You can open your report in most spreadsheet programs.
Locate information in your traffic report
In your report, you can find:
| Date or Month | This column appears in the report if data is organized by day or by month. |
|---|---|
| Primary ISBN | The primary ISBN or other identifier for the book. This column appears in the report if data is organized by book. |
| Book Visits (BV) | A Book Visit registers each time a unique user views one of your books on Google Books. This number includes visits to:
|
| BV with Pages Viewed | The number of Book Visits in which users access preview pages of your book. This number doesn't include visits where a user accesses only informational pages for your books. |
| Non-Unique Buy Clicks | The number of clicks on links to purchase the book on retailer websites. If you provide a buy link, this number includes visits to your website. |
| BV with Buy Clicks | The number of visits where a user clicks on a purchase link. |
| Buy Link CTR | The clickthrough rate for purchase links. |
| Pages Viewed | The total number of unique preview content pages a user views in a 24-hour period. If a user views the same page of your book twice within 24 hours, only a single page view registers. |