Create & manage promotional pricing campaigns

You can:

• Offer limited time discounts on your books on Google Play in the Partner Center.
• Set up a promotion to change the list price of your book for a specified date range.
  • During this time, the book may be featured on the Google Play store or in Google Play marketing emails. Afterward, the book returns to its original list price.

• To view, edit, or create promo codes and price promotions: Click Promotions in the Partner Center.
• If you can't view the promotions page: Ask the administrator of your account to grant you Book Catalog access.
• To schedule promotional prices at a book level: In the "Pricing" section or through ONIX, you must provide book prices with start and end dates.
• If you set promotions that overlap: The promotion with the lowest price takes effect.

To schedule a new promotion, click Select promo type Promotional pricing.

You must provide:

• Name for the promotion.
• Start date: The promotion takes effect on this day at 00:00 based on the earliest time zone where the book is available for purchase.
• End date: The promotion expires on this day at 23:59 based on the earliest time zone where the book is available for purchase.
  • To schedule a one day promotion, use the same start and end dates.
• Which books you'd like to include in the promotion.

1. From the dropdown list under “Identifier,” select books to include in the promotion.
2. For each book, select criteria for the promotion:
   • Country
   • Currency
   • Promo price
   • To add additional promotional prices or currencies: Click Add .

Under the “Promotional Pricing” tab, you can view a list of your promotions and their details:

• Number of titles included
• Start and end date
• Status of the promotion

You can also download a report of the promotion.

To delete a scheduled promotion before it begins:

1. Next to the promotion, click Edit Promotion Remove.
2. The listing is removed from the page.

To remove a promotion in progress:

1. Next to the promotion, click Edit Promotion  End.
2. The promotion’s status changes to "Ended" and its end date is updated.
   • Within 24 hours, promotional prices won’t apply to your books.

To apply promotional pricing in bulk, you can upload a CSV file.

1. Under "Book Selection," select Search for books or upload with CSV.
2. Select Upload a CSV using the template.
3. Open the template with a spreadsheet program.

• Identifier ISBN
  • In this column, provide ISBNs.
• Title
  • This column can be left blank.
• Currency
  • Use this column to set a promotional price without currency conversion. For example, you can list the price as $1.99 USD for the United States and £1.99 GBP for the United Kingdom.
• Amount
  • Enter the promotional price.
  • Do not include the currency symbol.
• Countries

  • Countries where the promotion should apply.

  • To allow promotional prices in countries that use a different currency, currency conversion must be turned on.

Here's an example of a spreadsheet that will discount a book to $1.99 USD in the United States, and £0.99 UK in the United Kingdom. A different book will be discounted to $3.00 USD or the local equivalent in all sales territories.

To apply more than one promotional price to the same book during the same promotion period, make each price a separate row.