Last modified: April 3, 2024
The Google Business Profile Services allow business entities to create and manage a business profile on Google ("Business Profile").
To use the Google Business Profile Services and any related services, features, and functionality (the "Business Profile Services"), a business entity must accept (1) the Google Terms of Service, and (2) these Google Business Profile Additional Terms of Service (the "Google Business Profile Additional Terms"). Together, these documents are known as the "Terms." The individual accepting the Terms for the business entity must be an authorized representative of the business entity listed on the Business Profile.
Please read the Terms carefully. They establish what you can expect from us as you use Business Profile Services, how we license and may use your Business Profile information, and what we expect from you. As used in these Google Business Profile Additional Terms, "you" means the business entity using the Business Profile Services.
If these Google Business Profile Additional Terms conflict with the Google Terms of Service, these Business Profile Additional Terms will govern for Business Profile Services.
What we expect from you
You’re responsible for the entity listed on your Business Profile. That means, in addition to following the basic rules of conduct in the Google Terms of Service, you must, when using the Business Profile Services:
- Comply with applicable laws and industry best practices when operating and promoting your entity, including obtaining all applicable licenses and approvals.
- Ensure that your content is correct, up to date, and complete.
- Supply all required disclaimers, warnings, and notices (or if you rely on any supplied by Google, ensure their sufficiency for your entity).
- Comply with the policies that apply to the Business Profile Services (“Policies”). Learn more about Business Profile policies and guidelines.
Google is not responsible for your Business Profile. But, once you’ve claimed it, you understand that we have the right, but not the obligation, to moderate the content you provide using Business Profile Services.
We’re constantly striving to ensure that information in your Business Profile is complete, relevant and up to date so that the business details displayed on Google are as useful as possible for you and our users. This means that, occasionally, we may choose not to display your content (for example, if trusted signals indicate that your content is not accurate). We may also choose to show an edited version of your content or content from an alternative source in place of your content. Learn more about how Google sources and displays information in Business Profiles.
You’ll maintain access to your content in Business Profile Services in accordance with the functionality described here. You can export a copy of your Google Account data (including applicable Google Business Profile data) at any time.
To better understand how to update, manage, export and delete your Google Account, learn more about our Privacy Policy.
If you authorize us to do so, we may access your account to help you manage your Business Profile.
This license covers the basic Business Profile information that you provide, if that information is protected by intellectual property rights.
You give Google a perpetual (which means for as long as that information is protected by intellectual property rights), irrevocable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display, distribute, and create derivative works of the basic Business Profile information (such as the entity name, location, phone number, category, hours, and website). Notwithstanding this license, you may revoke your consent for Google Assistant to send automated calls or texts to your Business Profile number at any time. Learn more about phone calls from Google Assistant.
You also grant to other Google services users the right to access and use, including the right to edit, that information as permitted under the applicable Google Terms of Service.
All other content that you provide to your Business Profile (such as business photos) is licensed to Google under the Google Terms of Service.
Google may make non-material changes to these Terms at any time without notice. Google will provide advance notice of any material changes to these Terms. Changes to the Terms won’t apply retroactively and will become effective 15 days after posting on this page. However, changes made for legal reasons or in urgent situations like preventing ongoing abuse will be effective immediately upon notice.
Google reserves the right to wholly or partially restrict, suspend, or terminate your access to, or use of, Business Profile Services if:
- You breach these Terms, any Policies or applicable law(s).
- Google is required to do so to comply with a legal requirement or a court order.
- Your conduct causes harm or liability to a third party or Google.
If you believe your access to Business Profile Services has been restricted, suspended or terminated in error, refer to the appeal process in the Policies. You may terminate these Terms at any time by removing the profile content and managers and, if applicable, marking the business as permanently closed. Learn how to remove profile content and managers from a Business Profile.
