On this page
- Tracking ads
- How tracking ad impressions and clicks are displayed
- How different fees appear on an invoice
- Rich media and invoice rates
- Troubleshooting discrepancies
Tracking ads
Tracking ad impression costs are calculated using the standard impression rate: (Standard Ad CPM) * (Impression Count) / 1000.
Tracking ads click costs are calculated using the standard click rate: (Standard Ad CPC) * (Click Count).
If your tracking ad is used for both impressions and clicks, the fee being charged will depend on whether the placement received more clicks or impressions.
- In cases where clicks are lower than impressions, your campaign will be charged based on the impression count.
- In cases where clicks exceed impressions, your campaign will be charged based on the number of clicks minus impressions.
Calculate Tracking Ads
To understand how the tracking ads fee is calculated:
- From Reporting & Attribution, click Report builder, click New report > Instant reporting.
- Create New.
- Select your desired invoice month of service
- Add below dimensions
- Campaign
- Campaign ID
- Placement
- Placement ID
- Ad ID
- Ad type
- Creative Type
- Metrics
- Impressions
- Clicks
- Save and Run.
Per Placement and per Ad ID, subtract the number of tracking clicks from the number of tracking impressions. Be sure to include the "Ad Type" filter to exclude impressions that are not tracking ads.
Add up the results from instances where there were more tracking clicks per placement than tracking impressions. This result should be the number that shows up on the invoice line item.
How tracking ad impressions and clicks are displayed
Tracking ad impressions will appear on your invoice as "TRACKING AD IMPRESSIONS," and tracking ad clicks will appear as "TRACKING AD CLICKS."
How different fees appear on an invoice
| Rates / Fees | Usage types | Invoice Display Name |
|---|---|---|
| Display CPM (Cost per Thousand Impressions) | Standard Ad Types, no Rich Media | DISPLAY AD SERVING |
| Impressions on Tracking Ad Type | TRACKING AD IMPRESSIONS | |
| Video CPM (Cost per Thousand Impressions) | Standard Ad Types, Video Rich Media | VIDEO AD SERVING |
| Audio Ad Type | AUDIO AD SERVING | |
| Advanced Display Upcharge (Cost per Thousand Impressions) |
Standard Ad Types, non Video Rich Media | DISPLAY AD SERVING +
ADVANCED DISPLAY AD SERVING |
| Advanced Creative Upcharges (Cost per Thousand Impressions) |
Display Ad Type | DISPLAY AD SERVING +
ADVANCED AD SERVING (DISPLAY) |
| Video Ad Type | VIDEO AD SERVING +
ADVANCED AD SERVING (VIDEO) |
|
| Audio Ad Type | AUDIO AD SERVING +
ADVANCED AD SERVING (AUDIO) |
|
| Display CPC (Cost-per-click) | Click Ad Types | AD SERVING |
| Clicks on Tracking Ad Type | TRACKING AD CLICKS |
Rich media and invoice rates
To cross-reference your rich media creative and how the rate has been applied with your invoice, you can run a report by following these steps.
- From Reporting & Attribution, click Report builder, click New report > Instant reporting.
- Create New.
- Select your desired invoice month of service.
- Add the following dimensions:
- Campaign
- Creative Type
- Rich Media Billing Rate
- Add the following metrics:
- Impressions
- Clicks
- Save and Run.
Cross-reference your report with your invoice information to confirm the information matches.
| Rich Media Billing Rate | Invoice Display Name | Rates / Fees |
|---|---|---|
| BILLING_RATE_INPAGE | ADVANCED DISPLAY AD SERVING
+ DISPLAY AD SERVING |
Advanced Display Upcharge (CPM)
+ Display CPM (Cost-per-impression) |
| BILLING_RATE_EXPANDING | ADVANCED DISPLAY AD SERVING
+ DISPLAY AD SERVING + |
Advanced Display Upcharge (CPM)
+ Display CPM (Cost-per-impression) |
| BILLING_RATE_FLOATING | ADVANCED DISPLAY AD SERVING
+ DISPLAY AD SERVING + |
Advanced Display Upcharge (CPM)
+ Display CPM (Cost-per-impression) |
| BILLING_RATE_VIDEO | VIDEO AD SERVING | Video CPM (Cost-per-impression) |
| BILLING_RATE_INSTREAM | VIDEO AD SERVING | Video CPM (Cost-per-impression) |
| BILLING_RATE_VAST_REDIRECT | VIDEO AD SERVING | Video CPM (Cost-per-impression) |
| BILLING_RATE_TEASER | VIDEO AD SERVING | Video CPM (Cost-per-impression) |
| BILLING_RATE_VPAID_VIDEO | VIDEO AD SERVING | Video CPM (Cost-per-impression) |
| BILLING_RATE_VPAID | VIDEO AD SERVING | Video CPM (Cost-per-impression) |
| None or BILLING_RATE_RM_EXPRESS | DISPLAY AD SERVING | Display CPM (Cost-per-impression) |
| (not set) | AUDIO AD SERVING | Video CPM (Cost-per-impression) |
| (not set) | AD SERVING | Display CPC (Cost-per-click) |
| (not set) | TRACKING AD IMPRESSIONS and TRACKING AD CLICKS | Display CPM (Cost-per-impression) and Display CPC (Cost-per-click) |
| BILLING_RATE_ADVANCED_DISPLAY | ADVANCED AD SERVING (DISPLAY)
+ DISPLAY AD SERVING |
Advanced Display Upcharge (CPM) + Display CPM (Cost-per-impression) |
| BILLING_RATE_ADVANCED_VIDEO | ADVANCED AD SERVING (VIDEO)
+ VIDEO AD SERVING |
Advanced Display Video (CPM)
+ Video CPM (Cost-per-impression) |
| BILLING_RATE_ADVANCED_AUDIO | ADVANCED AD SERVING (AUDIO)
+ AUDIO AD SERVING |
Advanced Display Audio (CPM)
+ Video CPM (Cost-per-impression) |
Troubleshooting discrepancies
- Small discrepancies: Small variations in the numbers are usually a result of rounding.
- Missing impressions: If you find impressions in your reports but not on your invoice, the related fee might be too small to be included. This happens when the fee is below a certain minimum amount.
- Large discrepancies: If you find a large discrepancy between your invoice and reports, it might be because of publisher-paid costs, where Google bills publishers directly. To check this, add the "Payment Source" dimension to your report and filter for "Agency Paid" only.
Learn more about Campaign Manager 360 fees.
