Campaign Manager 360 is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting.
Trafficking
Use Trafficking to manage creatives and run ad campaigns. Here are some useful links to get started:
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Trafficking workflow - This is a detailed, comprehensive overview of how to manage your campaigns.
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Start trafficking - Basic steps to set up campaigns, placements, ads, and creatives.
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Edit creatives - Learn about different creative types.
Reporting
Reporting enables you to view data for ads trafficked through Campaign Manager 360. It organizes performance data from your campaigns and makes it useful to you.
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Summary tab - An overview of campaign performance.
- Instant reporting - View your data immediately as it becomes available, create visualizations like bar and pie charts, and save or download larger complex reports for later.
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Attribution - Compare different models of assigning credit to channels with the Attribution Modeling Tool.
Verification
The Verification tab in Reporting helps you check the overall behavior of your ad impressions. Here are some useful links to get started:
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Types - Learn about tagging, geo-targeting, and content verification.
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Export data - Export your Verification data to an XLS file.
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Settings - Edit your settings and set alerts.
Admin
Click Admin in the header to manage advertisers, accounts, and product access.
