Implement tracking for Meta ads
Information on implementing third party tracking can be found in Meta's ads help center.
How impressions and clicks are counted for Meta ads
Meta Impressions
Meta products share impression data with Google, server-to-server, when an ad is displayed onscreen or the creative asset is rendered to the user.
Clicks
Meta products notify Google of chargeable click events from the client where possible (depending on the destination). These click events are recorded when the user clicks the ad to a landing page. They may be recorded differently depending if the destination is on or off a Meta property.
Measurement source
The measurement source for Meta ads is "provided". Learn more
