Third-party ad serving (3PAS) on YouTube reservation:
As of May 15, 2019, support for YouTube 3PAS (VAST) is available through a new API-based framework that ingests and serves advertisers’ creatives via Google’s systems. Innovid, Sizmek, Extreme Reach, Adform, and Flashtalking are currently integrated with the framework. The list of integrated providers will be available here and updated as needed.
To leverage this solution, third party providers need to integrate with Ads Data Hub, which handles performance measurement.
As part of this launch, YouTube will no longer support third-party-served companion banners.
This section covers detailed specifications for both YouTube-hosted (site served) and third-party served video ads, as well as video upload best practices and compatible browsers.
Site Served
| Video Requirements: | Must be uploaded to YouTube (send Video URL, shortened URL not allowed) |
| Must allow embedding | |
| Must be public or unlisted | |
| True streaming is not allowed | |
| Minimum Video Length: | 12 seconds (for skippable ads) |
| Maximum Video Length: |
Up to 6 minutes (skippable ads) |
|
15 seconds (non-skippable ads) |
|
| 20 seconds (non-skippable ads, EMEA, Mexico, India, Malaysia, and Singapore only) |
Third-Party Served (VAST-Compliant)
| Format: | H.264 (MP4) video file type must be included for each video creative (other formats such as WebM can be included but may not be used) |
| Aspect Ratio and Bitrate: |
720p or below is required, the optional inclusion of 1080p is recommended - either 16:9 or 4:3 aspect ratios are acceptable. (Examples of each are 16:9 - 854x480; 1280x720; 1920x1080 and 4:3 - 480x360; 720x540; 960x720) Must contain at least one mediafile under 1000kbps |
| Audio Format: | MP3 or AAC preferred |
| Frames per second: | Up to 30fps |
| Maximum file size: | 10 MB |
| Requirements: | Must comply with YouTube's XML summary for VAST ad server response |
| Must be SSL-compliant | |
| Only VAST 3.0 tags are allowed for skippable video ads. VAST 2.0 will not be accepted. | |
| Must be served via a linear VAST tag (pre-fetch tag) by a YouTube-approved vendor. | |
| Must NOT have geo, browser or any other targeting on the third party end. | |
| Please ensure your ad server returns a valid crossdomain.xml file. If you choose to explicitly list domains, please ensure all ad serving domains are included. | |
| VAST-served video ads are not guaranteed to run on all mobile web browsers, game consoles or connected TV devices (most modern updated environments are supported) | |
| Only VAST 2.0 and 3.0 are currently supported | |
| VPAID is not allowed on YouTube | |
| Maximum Video Length: | Up to 6 minutes (skippable ads) |
|
15 seconds (non-skippable ads) 6 seconds (bumper ads) |
|
| 20 seconds (non-skippable ads, EMEA, Mexico, India, Malaysia, and Singapore only) |
Video Recommendations
- Resizing your video based on YouTube's best practices before uploading it will help your videos look better on YouTube. Please reference our help pages on how to upload your video, accepted file formats, and optimizing your video.
- If you would like your video to not be viewable or searchable to the public outside of the ad, you can make it unlisted by following the instructions here.
- Interactive elements such as annotations, call to action overlays or info cards will automatically appear on the video ad, if enabled. If you do not want the interactivity elements to appear on the ad, please remove these directly from the Video.
- If you would like to use a 360° video in a video ad, please follow the guidelines here, and please note that 360° videos have browser and device limitations for correct rendering.
Compatible Browsers:
- Internet Explorer 10+, Firefox 25+, Safari 6+; Chrome 33+
