Programmatic Guaranteed deals for audio on third-party exchanges coming soon to Display & Video 360
We’re expanding Programmatic Guaranteed support for audio on third-party exchanges in order to provide an automated audio buying solution with tagless trafficking, advanced targeting, and consolidated reporting and billing. You’ll be able to select audio as the format when you’re setting up a new Programmatic Guaranteed deal and fill in details about the deal specific to audio.
Refreshed look-and-feel coming soon to YouTube audiences workflows
You’ll soon see a refreshed look-and-feel to the workflows for YouTube audiences, making it easier to set up and manage these audiences.
Ability to pause an advertiser to stop serving coming soon
You’ll soon be able to stop serving across all campaigns and deals in an advertiser with a new “Paused” status. This status will be available by navigating to Settings > Basic Details in your advertiser. All historical data will still be retained in a paused advertiser.
Streamlined experience for partner-level Basic Details page coming soon
You’ll soon see a streamlined experience on the Basic Details page of your Display & Video 360 partner. In addition to a refreshed look-and-feel, you’ll see several updates that make it easier to manage your partner-level settings, including clearer groupings of related options. The settings related to enhanced automation, terms & conditions for accessing YouTube & partners, optimized fixed bidding, and outcome based buying will be moved to a new partner-level Third-Party Configurations tab.
