You can serve HTML5 display creatives by assigning them to display line items. HTML5 display creatives also need to meet the following requirements to serve on various exchanges. Please adhere to all other guidelines issued by the IAB.
Content requirements
Common display ad sizes
Below are the most common display ad sizes, but different sites, apps, and regions support other sizes. To check the dimensions of all available inventory that matches your targeting, create an Inventory Availability report.
- Square and rectangle: 250 × 250, 300 × 250, 320 × 320, 336 × 280
- Skyscraper: 120 × 600, 160 × 600, 300 × 600, 300 × 1050
- Leaderboard: 468 × 60, 728 × 90, 800 × 250, 970 × 90, 970 × 250
- Mobile: 300 × 50, 300 × 100, 320 × 50, 320 × 100, 320 × 480, 360 × 592, 360 × 640, 375 × 667
Asset requirements
| Clickthroughs |
|
|---|---|
| Animation | Ads can animate for no longer than 30 seconds. |
| Autoplay |
|
| Pop ups | Ads that spawn popups or surveys are prohibited. |
| Download size | Display & Video 360 limits the total file size of all creative files downloaded by a person's browser when an ad serves to a maximum of 5 MB. Keep in mind that publisher specifications may require a smaller download size. |
| Cookies | A maximum of 25 cookies can be set per ad. |
| HTTP calls | An HTTP call is any external file or resource loaded by your ad (for example, an impression tracker from a third-party). A maximum of 100 HTTP calls are allowed per ad. |
Supported file types
HTML5 creatives must be compressed in a ZIP file. You can include the following file types inside an HTML5 ZIP file:
| HTML, style, and script files | .html, .htm, .css, .js |
|---|---|
| Images | .jpg, .jpeg, .gif, .png, .svg |
| Font | .dfont, .eot, .otf, .tte, .ttf, .woff, .woff2 |
Upload an HTML5 creative
Once your creatives are packaged into a ZIP file, you can upload your HTML5 creative.
Frequently Asked Questions
How do I include a clickTag in an HTML5 display banner?
To include a clickTag in your HTML5 banner, follow these steps:
- Add this script tag, and replace "
https://www.google.com" with your advertiser's landing page:
<script type="text/javascript">
var clickTag = "https://www.google.com";
</script> - Wrap the
<div>tag of your primary image or ad container with an<a>tag to make it clickable:
<a href="javascript:window.open(window.clickTag)">
<div id="container">
<img src="image.png" />
</div>
</a>
What types of HTML5 creatives are supported?
Display & Video 360 supports both display and rich media HTML5 ad formats. For examples of each creative type, visit the Rich Media Gallery.
