Two new video dimensions will be added for more detailed reporting
We're adding two new dimensions for better video reporting: media type and video content position.
- Media type can be: audio, video, display, tracking, or unknown.
- Video content position can be: pre-roll, mid-roll, post-roll, or unknown.
Enhancing click and conversion tracking for YouTube campaigns
If your Display & Video 360 account is linked to Campaign Manager 360, you can choose a tracking placement when creating a YouTube ad. This tracking placement captures impressions, viewability, and other metrics tied to Display & Video 360 campaign dimensions, but doesn’t include clicks. To track clicks today, you have to manually traffic a click tracker in the YouTube ad. With this launch, we’ll automatically include clicks as part of the selected Campaign Manager 360 tracking placement, which will surface post-click conversions in Campaign Manager 360 and Display & Video 360.
Note: The landing page you set in Display & Video 360 will be used as the redirect when the ad serves, so make sure to enter the correct final landing page URL in Display & Video 360.
