Campaign and workflow updates
YouTube connected TV interactivity with ‘Send to phone’ functionality
An interactive Send to phone call-to-action is now available for YouTube ads serving on connected TV, providing the ability to send a link to the logged-in user's phone. This feature was added for new and existing YouTube & partners video line items that feature call-to-action text or are YouTube video action campaigns that are opted into connected TV devices.
Additional signals in custom bidding
Custom Bidding scripts now offer new brand signals, allowing you to optimize toward video player size and environment. Use these new signals to maximize client-specific goals.
Updated destination requirements policy
In March 2022, we reorganized and updated our Destination requirements policy for improved clarity. As a result, certain policy actions and corresponding messaging to Google Ads advertisers include updated policy names. These changes do not impact what is currently restricted or prohibited per our policies.
Creative updates
Flash creatives deleted
Support for Flash creatives was removed in 2016 and these creative types have not been servable since January 2, 2017. Since they can no longer be used, we permanently deleted all Flash creatives on March 12, 2022.
Insights updates
New filters for faster analysis on the homepage
You can now filter your homepage workspace to only show insertion orders that are underpacing, underperforming, or have rejected creative.
