Campaign and workflow updates
Accept negotiations at the advertiser level
Users with advertiser access can now accept negotiations at the advertiser level, and no longer need to rely on partner-level users to set up a deal synced to Display & Video 360.
At the advertiser level, users can import and accept a negotiation at My Inventory > Negotiations. The accepted deal will be visible in My Inventory.
Additional durability to enhanced automation
Users are able to opt-in to enhanced automation at different levels in Display & Video 360 and test performance improvements.
Custom bidding algorithms supported in CTV line items
Custom bidding algorithms are available as a bidding mechanism for connected TV line items so you can optimize toward your own KPIs.
Forecasting for campaign plans now supports up to 92 days
You’ll now be able to create new campaign plans or edit existing plans using forecasting for up to 92 days. This allows you to gain insight into your goals and KPIs for campaign plans with a longer date range.
Learn more about forecasting, go to Create a plan for a campaign.
Creative updates
Improved process to dispute rejected creatives
You can now use the Appeal button to dispute incorrect creative policy labels Display & Video 360. After you appeal, you can see the status and feedback in the Appeal History page. You can find the history of creative appeals by going to Creative > Appeal History (previously called Policy Overview). Learn more about disputing rejected creatives
Insights updates
Additional metrics available in instant reporting
You'll now see additional metrics available in instant reporting, including all MRC related filters, dimensions, and metrics. This provides the ability to run more reports through instant reporting and helps align instant reporting with offline reports.
Changes to the default settings for newly created Floodlight activities
When you create new Floodlight activity tags, you’re required to select whether a Floodlight activity should be enabled for attribution. This replaces the previous default that each Floodlight activity had attribution modeling turned on automatically. This is a step to ensure clients get consistent and reliable attribution insight as Campaign Manager 360 integrates with the privacy safe measurement APIs.
YouTube Engaged view conversion (EVC) metrics are now available in reporting
Offline YouTube Conversion reporting now includes the ability to break down conversions from engaged views vs. clicks. You can access this breakdown by adding the ‘Conversion Ad Event Type’ dimension to your YouTube Conversion report.
YouTube Accelerated Brand Lift and re-measurement
Accelerated measurement for YouTube Brand Lift studies is now available for all Display & Video 360 users. This enables YouTube studies to collect survey responses as fast as possible, have more budget flexibility, and re-measure studies.
