Support for multiple YouTube third-party measurement vendors
You’ll soon be able to measure YouTube & partners line items with multiple third-party measurement vendors for viewability, brand safety, reach, and brand lift, giving you greater flexibility with managing campaign-specific measurement strategies. Previously, only one vendor could be selected for each measurement type. Learn more about third-party measurement on YouTube.
Device Types renamed for YouTube & partners and YouTube & partners on connected TV line items
To provide a more consistent experience of Device Type targeting, we’re renaming ‘Mobile’ to ‘Smartphone’ and ‘Desktop’ to ‘Computer’ for YouTube & partners and connected TV line items throughout Display & Video 360. The new names will be reflected during line item creation. All settings will continue to function as they do today. Reporting and SDF are not affected by this change.
Workflow updates to bid adjustments for YouTube and CTV line items
For YouTube and connected TV line items, device bid adjustments (device checkboxes for CTV) will be moved from the line item creation page to Device Targeting.
