30 and 60 second non-skippable ads on YouTube TV & YouTube Select
30 and 60 second non-skippable ads will soon be available through Instant Reserve when targeting YouTube TV and YouTube Select lineups. YouTube TV will support 30 and 60 second non-skippable ads for the United States only. YouTube Select on CTV devices will support 30 second non-skippable ads initially in the United States, Canada, United Kingdom, Japan, India, and South Korea.
This feature allows for richer storytelling and makes it easier to use your existing video assets with YouTube and YouTube TV’s most-streamed content. Booking through Instant Reserve also enables additional capabilities, such as targeting Custom Affinity, Detailed Demographics, life events, and in-market audiences.
Outcome based buying will be deprecated on July 1st, 2023
Starting June 1, 2023 you’ll no longer be able to create new outcome based buying entities and line items using outcome based buying will stop serving July 1, 2023.
Display & Video 360 is evolving how you optimize your campaign’s performance to use advancements in AI, customization, and transparency. To prepare for the upcoming deprecation, you can use the following to optimize your campaign’s performance using automation:
- Automated bid strategies: You can use automated bidding strategies to optimize your bids using the power of Google’s AI.
- Line items using outcome based buying to pay-per-view (PPV) can use bidding strategies that maximize viewable impressions or conversions.
- Line items using outcome based buying to pay-per-click (PPC) can use bidding strategies that maximize clicks or conversions.
- You can further optimize your line items by using automated bid strategies that target viewable CPM or target CPA.
- Custom bidding: You can improve the cost efficiency of your bids by using custom bidding to define how much an impression is worth to allocate more value to impressions that align closer to your campaign’s goals.
- Enhanced automation: You can leverage a collective set of historical automation data to help improve how your algorithm makes decisions.
- Optimized targeting: You can reach more potential customers by finding new and relevant audiences beyond your manually-selected audience segments.
Tag guaranteed deals will begin deprecation June 1st, 2023
Starting June 1, 2023, Display & Video 360 will begin the deprecation of tag guaranteed deals as a transaction method.
If you’re targeting tag guaranteed inventory, here are a few things to consider:
- June 1: Display & Video 360 will no longer add new tag guaranteed inventory. You can continue to target existing tag guaranteed inventory, but you’ll need to update your inventory sources by June 30 or your line item will pause spending.
- June 30: Tag guaranteed inventory will no longer spend. If your campaign is targeting tag guaranteed inventory after this date, your line items will pause spending.
To update your inventory sources:
- Go to Campaigns
Line items to select a line item.
- Select Line item details.
- Under Targeting, in the Inventory sources section, remove the tag guaranteed inventory.
- Select another inventory type. For example, programmatic deal. You can also contact the publisher directly to discuss inventory options.
