Campaign and workflow updates
Tag Guaranteed Deals is no longer supported
Beginning June 1, 2023, Display & Video 360 will begin a phased deprecation of Tag Guaranteed as a transaction method when setting up new inventory sources. Users of Tag Guaranteed transactions should be aware of this change to prepare for transitions to other transaction types.
- Beginning June 1, 2023:
No new Tag Guaranteed inventory sources will be permitted. Tag Guaranteed as a transaction method will no longer be a selection when creating new inventory sources. Existing Tag Guaranteed inventory sources will continue to spend for a limited time. - From June 30, 2023:
Any existing Tag Guaranteed inventory sources that are still live will end and will no longer spend. Please ensure any Line Items targeting Tag Guaranteed inventory sources have alternative transaction methods targeted before this date.
Customers who have live Tag Guaranteed deals should set up a replacement deal (e.g., Programmatic Guaranteed deal) to replace the current Tag Guaranteed deal or work directly with the publisher to continue spending on this inventory if a programmatic deal is not an option.
Create 30 and 60 second non-skippable ads for YouTube TV & YouTube Select CTV
You can now create 30 second and 60 second non-skippable ads through Instant Reserve when targeting YouTube TV and YouTube Select lineups. This lets you create richer story telling and makes it easier to use existing video assets with YouTube and YouTube TV’s most streamed content.
Booking through Instant Reserve lets you use additional targeting features such as:
- Custom Affinity targeting
- Detailed demographics
- Life events
- In-market audiences
This feature is currently available in select countries:
- 30 second and 60 second non-skippable ads for YouTube TV: United States
- 30 second non-skippable ads for YouTube Select on CTV devices : United States, Canada, United Kingdom, Japan and South Korea.
Insights updates
Cost Transparency reports now available to help you break down media cost and confirm gross revenue matches
Cost transparency reports lets you break down media cost for each seller and compare the seller’s gross revenue without revealing contractual details. This also helps you check that no hidden fees are taken by advertising platforms during the media buying process.
To learn more about how buyers and sellers generate a cost transparency report and compare reports, see Cost Transparency reporting.
