See what's coming to Display & Video 360 over the next few weeks
Google Analytics 4 and Campaign Manager 360 integration via Floodlight
Users will be able to link Google Analytics 4 to Campaign Manager 360 or Display & Video 360 (if not using Campaign Manager 360 directly) via Floodlight. This enables Google Analytics 4 users to see Campaign Manager 360 as a traffic source in cross-channel reporting and provides the ability to run automated bidding campaigns in Display & Video 360 optimized toward Google Analytics 4 attributed conversions.
