YouTube events in Display & Video 360 data transfer version 2 files
YouTube events will soon be available in Display & Video 360 data transfer version 2 files. This upcoming feature will help you get additional insights from your YouTube campaigns.
New metrics for instant reporting: Pivot metrics for activity and reach by frequency
You’ll soon be able to download additional pivot metrics in instant reporting. This lets you generate data on activities and reach by frequency. This update will be available as new options in the dropdown menu for activities and reach by frequency.
New metric for instant reporting: Overlap reach reports
New pivoted metrics, which was historically only available in offline reporting for Unique Reach Overlap, will soon be available in instant reporting.
Connected TV cross-device conversions attribution in Display & Video 360 and Campaign Manager 360 (available soon for the US)
You’ll soon be able to get Connected TV (CTV) cross-device conversion attributions in Display & Video 360 and Campaign Manager 360 for digital media in the United States. This upcoming feature helps you get conversion insights attributed to CTV using cookie and mobile device ID events in environments such as desktop web, mobile web, and mobile apps.
This includes conversion attributions for CTV third-party and non-YouTube Google Ad Manager inventory.
Upgraded dimensions for YouTube asset reporting
YouTube Location and Affiliate Location assets are being migrated to an updated data model. As part of this update, advertisers will not be able to remove advertiser level settings for Location or Affiliate Location assets unless all line items and ad group level links are removed first. This change won’t affect the performance of your ads or assets.
After the data migration is complete, you won’t be able to see legacy data on the assets page. You’ll still be able to access historical data in your offline reports using legacy dimensions.
Target Shorts ads on YouTube Select lineups in Display & Video 360 Instant Reserve
Advertisers will soon be able to reserve Shorts ads in the YouTube Select lineup using Display & Video 360 Instant Reserve. Advertisers will be able to extend target audience reach alongside the most popular and relevant videos in the Shorts feed. This allows advertisers to target Shorts only inventory in Instant Reserve at a fixed CPM with guaranteed delivery at agreed rates or market rates. Learn more about Instant Reserve deals for YouTube.
Introducing in-feed and Shorts ads to YouTube efficient reach line items
You’ll soon be able to use in-feed and Shorts ads in YouTube & partners efficient reach line items, in addition to the existing bumper and skippable in-stream ads. With this upcoming feature, you can opt-in to automatically optimize your ad format mix to maximize unique reach, or control the enabled ad formats individually. Ad format reporting will be available through the YouTube Ad Format dimension.
