Campaign Manager 360 and Display & Video 360
European Economic Area consent requirements
Estimated week of March 4, 2024
To continue using personalization capabilities beyond March 6, 2024, advertisers who reach users in the European Economic Area (EEA) must collect end-user consent and pass consent signals to Google via their Floodlight tags.
Learn more about Consent requirements for the European Economic Area (EEA) in Campaign Manager 360 and Display & Video 360.
Cross-device conversion metrics will be deprecated
Estimated week of February 28, 2024
The following metrics will be deprecated:
- Total Conversions + Cross-Environment
- Total Revenue + Cross-Environment
- Click-through Conversions + Cross-Environment
- Click-through Revenue + Cross-Environment
- View-through Conversions + Cross-Environment
- View-through Revenue + Cross-Environment
CTV cross device conversion capabilities will be migrated to the Total Conversions metrics before this deprecation. Desktop<>mobile cross device conversion attribution capability will not be migrated.
Full Path report & Path Attribution reports will be deprecated
Estimated week of February 28, 2024
Full Path and Path Attribution reports will be deprecated.
Campaign Manager 360
Online behavior advertising updates
For ads served in the European Economic Area (EEA), advertisers should ensure that publishers and buying platforms provide a mechanism for users to report illegal content in ads. Any illegal content should be reported to Google using this form.
Reports in the Attribution tab will be deprecated
Estimated week of Feb 28, 2024
The following multi-channel funnel reports will no longer be supported:
- Assisted Conversions reports
- First Interactions reports
- Top Conversion Paths reports
- Time Lag reports
- Path Length reports
These reports can be found in the Attribution tab in Campaign Manager 360. You will still be able to use the Attribution Modeling tool to create and edit data-driven attribution models. Campaign Manager 360 will continue to offer conversion attribution capabilities after the changes, these changes only affect some advanced analytical capabilities.
Offline Reporting to Instant Reporting migration
Estimated week of March 4, 2024
Some offline reports will be deprecated, completing the transition of offline report users to instant reporting. With this deprecation, users will not be able to create Standard, Reach, Floodlight, and URA reports in offline reporting. Users will not see Standard, Reach, Floodlight, and URA reports in Offline Reporting's Saved reports section.
Instead these reports will show up in Instant reporting, where users can open and modify these report templates. There will be no impact to scheduled reports or reports accessed via the reporting API. Before, during, and after this migration, customers will be able to edit their API reports.
Display & Video 360
Online Behavioral Advertising updates
Estimated Week of March 4, 2024
Display & Video 360's Online Behavioral Advertising (OBA) compliance feature will be updated to help advertisers comply with regulatory requirements. Support will be expanded to all creative formats (display, native, video, and audio) and gives users a way to report illegal ad content.
If you're opted in to Google’s About this Ad (ATA) solution, no action is required.
If you're currently opted out, a notification will appear in Display & Video 360 asking you to review the updated regulatory requirements. You can confirm that your compliance solution meets these new requirements in either your advertiser or partner settings to remain opted out. If you don't review and confirm them by February 12, 2024, your advertiser will be opted in. Afterward, you can review the requirements and opt out at any time.
Learn more about Updates to support advertiser transparency and content moderation.
Offline Reporting to Instant Reporting migration
Estimated Q2 and Q3 2024
Some offline reports will be deprecated to transition offline report users to instant reporting. With this deprecation, users will not be able to create Standard, Reach, YouTube, and URA reports in offline reporting. Users will not see Standard, Reach, YouTube, and URA reports in Offline Reporting's Saved reports section.
Instead these reports will show up in Instant reporting, where users can open and modify these report templates. There will be no impact to scheduled reports or reports accessed via the reporting API. Before, during, and after this migration, customers will be able to edit their API reports.
