Campaign and workflow updates
Updates to YouTube efficient reach line items
YouTube & partners efficient reach line items now automatically default to include in-feed and Shorts ads for broader reach. Customers can choose to opt-out of this selection, but video ads in your line item will only be shown as skippable in-stream or bumper ad formats.
Updates to goal builder for custom bidding
Customers can use goal builder to create custom bidding algorithms. The improved goal builder allows customers to set multipliers and rules for conversion, click, and impression signals like time on screen, ad position, device time, and time of day.
Campaign Manager 360 click trackers in transparency mode required for YouTube & partner line items
Customers who use Campaign Manager 360 click trackers for YouTube ads need to enable transparency mode as part of the Google Transparent Click Tracker Certification program, otherwise their ads will be disapproved by the click tracker transparency policy. Enforcement in Display and Video 360 applies to all customers who use a click tracker for the first time after September 12, 2023.
Insights updates
New price transparency reports for Display & Video 360 and Campaign Manager 360 advertisers in the EEA
Advertisers in the EEA can now opt-in to view daily fees at the billable event level for ads displayed on third-party or Google-owned surfaces. Price transparency reports provide a downloadable price data file that show details for each billable advertisement. Learn more about how to opt in to access price data.
New insights available for custom bidding
Display & Video 360 introduced a new insight to provide customers with more information on how custom algorithms are performing and where to make improvements. In the “Summary” tab of custom bidding, there is now a graphical representation of how impressions are scored to help evaluate in-flight custom bidding algorithms.
