Campaign and workflow updates
Reach viewers with your full message with non-skippable YouTube ads
Non-skippable ads on YouTube are short in-stream video ads that play before, during, or after another video. Viewers don’t have the option to skip your ad. With videos of 15 seconds or less, non-skippable ads allow you to reach viewers with your entire message. Get started with non-skippable ads by setting up a TrueView line item. Learn more
New Active View-based automated bid strategy for video line items
Display & Video 360 now offers a new automated bid strategy for video line items: Maximize quality video impressions that were viable. With this strategy, the platform sets bids according to the likeliness that an impression will be viewable based on Active View’s viewability definitions. Learn more
Election advertising in India
To run election ads in India on open exchanges, TrueView, and deals, you must apply for verification for your advertiser before the ads can serve. You must also provide a valid pre-certificate issued by the Election Commission of India (ECI), or anyone authorized by the ECI, for each election ad. Learn more
Improved experience for read-only users
Read-only users have an improved navigation experience throughout Display & Video 360 that better reflects the permissions for this user role. In addition to seeing a “Limited access” icon at the top of the UI, read-only users now see editable fields and save buttons as disabled throughout the platform. Read-only users were previously able to click and edit these items, but then received an error message; these updates prevent this frustrating experience from occurring.
Duplicate archived insertion orders instead of unarchiving them
If you need to recreate an archived insertion order, you can recover its settings and properties by duplicating it into a new insertion order. Previously, you could unarchive the insertion order, but this could cause overspend issues. Learn more
Streamlined workflow for adding call-to-action (CTA) overlays to TrueView ads
It’s now easier to add call-to-action (CTA) overlays to your TrueView ads:
- You can now set up CTAs while you’re creating ads in a TrueView line item. Previously, you needed to first create a TrueView line item and then add the CTA.
- You no longer need to link your Display & Video 360 account to the YouTube account containing the video you want to add a CTA to.
There’s no change in serving for existing CTAs as part of these workflow update. Learn more
Creative updates
AMPHTML creatives now supported for AMP inventory
AMPHTML ads enable delivery of faster, lighter and more secure ad experiences for mobile web by applying the principles of AMP (accelerated mobile pages) to building and serving ads. AMPHTML creatives are now supported as an HTML creative type in Display & Video 360. AMPHTML creatives only serve on AMP page inventory via Ad Manager. Learn more
More information shown for new video transcodes
To help you troubleshoot possible serving issues, newly uploaded video assets now display the audio bit rate, audio sample rate, and frame rate for generated transcodes.
Inventory updates
For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
