Campaign and workflow updates
Programmatic Guaranteed deals with third-party exchanges
You can now set up Programmatic Guaranteed deals with third-party exchanges. This increases the amount of reservation inventory available for Programmatic Guaranteed deals while leveraging tagless transactions and Google-managed billing features. Learn more
Bumper video campaign bidding changes
New TrueView line items for bumper ads now use a target CPM (cost-per-thousand impressions) bidding strategy. Target CPM bidding allows you to set how much on average you’re willing to pay every thousand times your ad is shown. Display & Video 360 will optimize your bids to help get as many impressions as possible using your target CPM amount. Existing TrueView line items for bumper ads are not affected and will continue to serve using maximum CPM bids. Learn more
New Maximize conversions bid strategy for TrueView for action line items
TrueView for action line items now offer a new bid strategy to maximize conversions. New TrueView for action line items default to using maximize conversions as the bid strategy; you can change it to target CPA bidding as needed. Learn more
Enhancements to the overview page
There were some enhancements to the overview page that make it easier to keep track of the items you care about most in Display & Video 360, including:
- Pinning: Pin line items, insertion orders, campaigns, and advertisers so they stay at the top of the overview page.
- Snoozing: Snooze line items, insertion orders, campaigns, and advertisers if you don’t want to see them on the overview page for 24 hours. Note that snoozing an item on the overview page also snoozes it in the Intelligence panel.
- Customize information: Adjust the number of items shown in each section of the overview page.
Refreshed “Suggested budget” column in the line item Optimization view
The “Suggested budget” column in the Optimization view at the line item level has a refreshed look, including more detailed explanation about the budget recommendations.
Reserved CPM media fee for premium features and Premium Fee metric
Soon you’ll be able to opt into upcoming premium features individually (at a premium fee) within Display & Video 360. CPM fee 1 under Partner costs will now be used to account for usage of premium features, and a Premium Fee metric is now available to report on the costs.
Insights updates
New metrics and dimensions
The following new metrics were added:
- Invalid Active View Eligible Impressions
- Invalid Active View Measurable Impressions
- Invalid Active View Viewable Impressions
- General Invalid Traffic (GIVT) Active View Eligible Impressions
- General Invalid Traffic (GIVT) Active View Measurable Impressions
- General Invalid Traffic (GIVT) Active View Viewable Impressions
The following new dimensions were added:
- Video Continuous Play
- Impression Counting Method
Learn more about all metrics or all dimensions
Inventory updates
Improvements to inventory discovery in Marketplace
We have improved the publisher listings in Marketplace to help you more easily discover new publishers that are more relevant to your advertiser.
Inventory source updates
The following exchanges are now supported
- Open 8 - display exchange
- Triplift - display exchange
- Triton - audio exchange
For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
