Frequency capping moving to only line item level for TrueView line items
Frequency capping will no longer be available for TrueView line items at the ad and ad group level, but will continue to be available at the line item level. This change will make frequency cap settings for TrueView more straightforward - and easier to implement and manage. Your line item will be updated to include a suggested line item level frequency cap that takes into account any ad or ad group level settings. We recommend checking the frequency cap setting for your TrueView line items to verify that it aligns with your campaign goals.
Improvements coming soon to the impression loss chart
In order to help you better understand the impressions lost by your campaign and make quicker optimizing decisions, the following updates will soon be made to the impression loss chart:
- Data alignment with other tools in Display & Video 360: The data shown in the will soon align with the data found in the Troubleshooter and will mirror the selected date range of your line item and insertion order views (up to 30 days).
- Download the data: You’ll also be able to download the data in the impression loss chart for offline sharing with others in your organization.
- "Other" category removed: The “Other” category will be removed as a reason for why your line item lost impressions, making the data shown in the chart more actionable.
Data-driven creatives will soon support category signals based on webpage content
You’ll soon be able to use categories as a new signal type for content rules for data-driven creatives. Content rules in data-driven creatives allow you to personalize your creative message for the right audience segment; this additional category signal option will give you more flexibility and options for defining these segments.
