Campaign and workflow updates
A/B experiments now support unidentified traffic
As you’re setting up a new A/B experiment, you can now opt in to including users that we don’t have cookies or other ID information for in the experiment. This unidentified traffic can potentially bias experiments if the traffic is concentrated to certain users. Unless specifically looking to capture unidentified traffic, this option is best left off by default. Learn more
Frequency capping has moved to only line item level for TrueView line items
As previously announced, frequency capping is no longer be available for TrueView line items at the ad and ad group level, but will continue to be available at the line item level. Line items have been updated to include a suggested line item level frequency cap that takes into account any ad or ad group level settings. We recommend checking the frequency cap setting for your TrueView line items to verify that it aligns with your campaign goals.
Intelligence Panel now available in the Combined tab of a campaign’s Flights section
The Intelligence Panel now appears in the Combined tab of the Flights section of a campaign, surfacing the same insights that are available within the Insertion order and Line item tabs. With the Intelligence Panel available in all tabs for a flight, it’s easier and more consistent for you to identify potential campaign health issues and optimization opportunities.
New filter for completed campaigns in Campaigns view
The list of all campaigns in an advertiser now includes a filter for completed campaigns. The default view for this list now shows only active campaigns so you can more easily see in-flight campaigns in your advertiser.
Performance segmentation available for Pacing and Performance views
In the Performance or Pacing views, you can now click the Segment by menu, and then select one of the dimensions to make your view more specific.
Creative updates
Simplify creative management with responsive HTML5 creatives
When uploading HTML5 creatives, you’ll now have the option to select multiple serving sizes for responsive creative assets. This means that you can build a single creative that can serve in several sizes, and you no longer need to save multiple differently-sized creatives for the same responsive HTML5 zip file. Learn more
Workflow updates for draft and published creatives
There’s now a more intuitive workflow when creating drafts for HTML5 creatives. Now you can toggle between draft and publish mode to compare differences between the draft and published creative.
Insights updates
Improved Active View measurement for Google partner display inventory
Display & Video 360 enabled improved viewability measurement on Google partner display inventory. This will result in significantly higher viewability measurability rates for this inventory. Learn more
Inventory updates
For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
