Campaign and workflow updates
Display forecasting in reach planning
Open auction display inventory is now supported in the reach planning tool, allowing you to forecast the expected performance of your display campaigns alongside video campaigns. Learn more
Google video partners inventory now available with TrueView for action line items
New TrueView for action line items automatically target Google video partners, expanding the available inventory for these line items. Learn more
Target popular content with new placement targeting option for TrueView line items
You can now target popular content across YouTube and Google video partners with the new popular content option in placement targeting for TrueView ad groups. Learn more
Marathi language targeting now available for TrueView line items
Language targeting for TrueView line items now includes Marathi. Learn more
App/URL targeting expansion for connected TV devices
To ensure that you’re reaching top publishers across device types, Display & Video 360 will automatically target a publisher’s connected TV app when you target a given website. For example, if you target nytimes.com, Display & Video 360 will also target their connected TV app inventory. This targeting expansion matches the behavior for mobile apps. Learn more
Standardized connected TV IDs in targeting and reporting
You’ll now see standardized app store identifiers for the top 7 connected TV app stores (Roku, Fire TV, Apple TV, Android TV, Xbox, Playstation, Samsung) in targeting and the App/URL dimension in reporting. The new format makes it easier to identify where your ads served. Learn more
Pacing and Performance views now available in the Combined tab
The Pacing and Performance views are now available in the Combined tab under Campaigns > Flights. From the Combined tab, you’re able to use these views with data for insertion orders and line items in the same table.
Creative updates
The Flipbook creative format is now available in 336 x 280
Previously, Flipbook creatives were only available in the 300 x 250 size. Now, when you make a new Flipbook creative, it’ll support both 300 x 250 and 336 x 280 ad slots.
Create an audio creative and companion creative at the same time
To save time, you can now upload a companion creative as you create your audio creative. Learn more
Improvements to the creative review process
To give you more insight into how long creative review takes, all creatives now include a review start time, which you can find in the creative’s Details page, in Audit information. Review start time will be shown for creatives that were created or updated after October 8, 2019. Learn more
Insights updates
Changes to iPad reporting and targeting
On iPads running iOS 13 or later, Safari will deliver desktop websites instead of the mobile optimized websites delivered to previous versions of iOS. Because of this, Safari traffic from iPads running iOS 13 or later will be reported as desktop in Display & Video 360. This will also affect targeting.
Inventory updates
For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
