Campaign and workflow updates
Third-party measurement updates for YouTube
You can now set third-party viewability, brand safety, brand lift, and reach measurement on line items directly in Display & Video 360. Reach out to support with your vendor client ID to enable this feature for your advertiser, and then you can set third-party measurement on individual line items in Additional settings > Third-party vendors. Learn more
Additionally, after careful consideration, we are extending the timelines for the Ads Data Hub migration for third-party measurement on YouTube. You can find more details here.
New Zealand election ads verification open
You can now complete verification to run election ads in New Zealand. Information about verification requirements can be found here.
New rejection reasons and more detailed descriptions in the Troubleshooter
In order to help you troubleshoot and fix issues with your campaign, the Troubleshooter now shows information about the following:
- Targeting and inventory sources: Click on the Targeting link and dive into what targeting settings are causing mismatches between your line items and targeted inventory sources.
- Creatives vendors and inventory sources: Click on the Creatives link and dive into what creative vendor and/or pixels are being rejected by targeted inventory sources.
- Frequency caps leading to lost impressions: Click on the Frequency link and see which frequency cap in your campaign’s hierarchy is causing lost impressions. You can also see impression loss attributed to no cookies on a bid request.
New optimization suggestion in the Intelligence Panel to improve pacing and performance with automated bid strategies
The Intelligence Panel now shows optimization suggestions to enable automated bid strategies on eligible line items. The suggestions recommend a default bidding strategy and show an indication of expected spend improvements. Learn more
Increased limit for partner-level channel blacklists
The limit for partner-level channel blacklists has increased from 5 to 10, allowing you to more easily manage these lists across your partner.
Audience updates
Refreshed look-and-feel for tag-based audiences workflows
You’ll now see a refreshed look-and-feel to the workflows for tag-based audiences, making it easier to set up and manage these audiences.
Creatives updates
Create and upload your own data-driven creative formats
You can now upload your own data-driven creative formats to Display & Video 360's Format Gallery, then use them to make variants in Ad Canvas. Learn more
Insights updates
Changes to offline reporting
In offline reporting, the file Format selector has moved from the Report properties section to the Delivery section. Learn more
Inventory updates
Inventory source updates
- The AppNexus display exchange has been renamed to AppNexus (Xandr).
- The AppNexus video exchange has been renamed to AppNexus (Xandr).
For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.
