Dimensions in reports

The following is a list of dimensions that are available in various reports in Display & Video 360.

Select a category from the Narrow by … menu to view a specific category of dimensions.

Dimension	Category	Description
First-party Audience List	Audience	A first party audience list is built and managed for the advertiser exclusively, whereas a third-party audience list is managed by a third-party data provider, and made available for a fee to individual advertisers. Audience List: ID (identifier), Type (what source the data came from), and Cost (cost to use the list) are available as dimensions.
Remarketing List	Audience	The name of the remarketing list your audience is a part of. Use remarketing lists to target audiences that have already visited your website or YouTube channel.
Third-party Audience List & Interest	Audience	A first party audience list is built and managed for the advertiser exclusively, whereas a third-party audience list is managed by a third-party data provider, and made available for a fee to individual advertisers. Audience List: ID (identifier), Type (what source the data came from), and Cost (cost to use the list) are available as dimensions.
Match Ratio	Audience	The match ratio describes the similarity between the users on a first-party audience list to the users on a third-party audience list. Numbers greater than 1 are a positive correlation, where higher numbers indicate a greater similarity. Match ratios under 1 correspond to a negative correlation, and generally imply a list isn't good to target. Learn more about the match ratio
Targeted Audience List	Audience	The audience lists that are used for audience list targeting.
Measurement Source	CM360	How the data was measured. Possible values include: Measured - The data for the metric was directly measured by client code that either Google controls or with which Google has intimate familiarity, or it uses OMID data from client code that was certified by Google or IAB Tech Lab. Provided - The data for the metric was measured on the client by a third party who then provides the data to Google over a server-to-server integration, or it uses OMID data from client code that was not certified by Google or IAB Tech Lab. Inferred - The data for the metric was inferred using sound judgment, however it was not directly measured on the client. The inferred metric may originate from Google or a third party.
Refreshed Ad	CM360	Refreshed Ad shows if a new ad loaded into a slot which previously held a different ad. Return values include: Refreshed: Returned when an ad is loaded in a slot previously held by a different ad. Unknown: Returned either when we don't know or the publisher didn't share information in the tag.
Browser	Computer system	The name of a web browser. This may be useful when defining targeting.
Device Make	Computer system	The brand of mobile device, such "Acer", "Amazon", "Apple", and so on.
Device Model	Computer system	The brand and model of mobile device, such "Amazon Kindle Fire", "Apple iPhone", "Samsung Galaxy" and so on.
Device Type	Computer system	The type of device, such as "Desktop", “Connected TV”,"Smartphone", and "Tablet".
Environment	Computer system	The environment where your ads served. Values include: App Web optimized for device (inventory designed for the device it was viewed on, such as mobile websites viewed on a mobile device) Web not optimized for device (inventory that wasn’t designed for a device but viewed on it, such as websites optimized for desktop but viewed on a mobile device) Unknown
Operating System	Computer system	The name of an operating system.
ISP or Carrier	Computer system	Internet service provider (ISP) or wireless carrier. ISP includes wifi and wired connections based on the public IP given by the provider. Wireless carrier includes only cellular data connections.
ISP or Carrier ID	Computer system	The ID of an internet service provider (ISP) or wireless carrier.
Day Of Week	Date	Sunday through Saturday.
Time Of Day	Date	Each hour of the day, represented by 1 to 24. For Campaign Manager 360 users, the time is based on Campaign Manager 360 reporting timezone settings. Otherwise, this time is based on Display & Video 360 advertiser settings. Use this data to find a time of day that performs better. Assign dayparting to a line item, and bid up during this time.
Ad Position	General	Identifies where an ad was located on a screen. Values include above-the-fold, below-the-fold, and unknown.
Ad Type	General	The type of ad. For example, standard, in-stream video, etc.
Advertiser	General	The name of an advertiser.
AMP Page Request	General	Whether or not the impression was served on an AMP webpage.
Anonymous Inventory Modeling	General	Indicates whether or not an impression was purchased using modeled frequency management. Impressions labeled as "probabilistic" are impressions that were bought using modeled frequency management.
App/URL	General	The name of a site, or mobile app.
Category	General	The market category that you targeted. For example, if you targeted the "`/Shopping/Apparel`" category, you might see how many impressions, clicks, or conversions occurred as the result of serving an ad targeted to that category.
Channel	General	A channel is a list of websites. Channels can be used to quickly target or exclude a group of related websites.
Conversion Pixel	General	Name, ID, CM ID, status (e.g. Active), and integration code for pixels served.
Creative	General	A creative in Display & Video 360 is a placement in Campaign Manager 360. These placements should be named to identify the creative that is served.
Creative Asset	General	The type of creative asset, or other details.
Creative Attributes	General	Any additional details about the creative that served, such as the direction of expansion (if the creative was expandable), if the creative used VAST or Active View, or if the creative was a dynamic creative (if enabled for your account).
Creative Rendered in AMP	General	Whether or not the creative was rendered in AMP for a given impression.
Creative Size	General	Creative width (e.g. 120, 300, 728) and height (e.g. 600, 250, 90)
Exchange	General	The exchange where through which the ad is served. Optimization tip: Move higher performing exchanges into unique line items and bid higher.
Insertion Order	General	The name of an insertion order.
Insertion Order Daily Frequency	General	Use this dimension to determine which frequencies are correlated with the most conversions or clicks. Optimization tip: To bid only on the most promising impressions, set your insertion order's frequency cap to the frequency where performance drops off.
Inventory Commitment Type	General	The ad buyer's and ad seller's commitment to the inventory. For example, guaranteed or non-guaranteed.
Inventory Delivery Method	General	The inventory delivery method. For example: programmatic, tag, etc.
Inventory Rate Type	General	The rate type of the inventory. For example: auction or fixed price.
Inventory Source	General	The name of the deal that supplies buyable impressions to your line items.
Integration Code	General	An external identifier entered in the Basic Details section of a given advertiser, insertion order, line item, or creative.
Inventory Source ID	General	The Display & Video 360 identifier for a deal.
Inventory Source ID (External)	General	The seller's (i.e. a publisher or exchange) identifier for a deal used in their systems.
Inventory Source Type	General	The source of the inventory. For example: public or private.
Keyword	General	A word or phrase related to a YouTube video, YouTube channel, or type of website that an audience is interested in.
Line Item	General	The name of a line item.
Line Item Daily Frequency	General	Use this dimension to determine which frequencies are correlated with the most conversions or clicks.
Line Item Lifetime Frequency	General	Use this dimension to determine which frequencies are correlated with the most conversions or clicks, and evaluate where a lifetime cap should be set.
Line Item Type	General	The type of line item, such as "Real-time bidding" or "Video real-time bidding".
Max Video Duration	General	The maximum duration of a video creative.
Media Type	General	The type of media. For example, display, video, audio, etc.
Playback Method	General	The type of event that initiated video playback, or "unspecified" if the event is unknown. Possible autoplay values include: Page load with sound on Page load with sound off by default Mouse-over with sound on Entering viewport with sound on Entering viewport with sound off by default Possible click to play values include: Click with sound on Publishers must include the dc_vpm parameter in placement tags for data to populate in this dimension.
Position in Content	General	Identifies where an ad was located in relation to other content. Values include in-article, in-banner, in-feed, interstitial, unknown, pre-roll, mid-roll, and post-roll.
Public Inventory	General	Indicates whether or not the inventory was publicly available or sold through a private/direct deal.
Served Pixel Density	General	For high-density images, the served pixel density relative to the creative dimension. This is calculated as `Pixel size served` / `Creative pixel size`. Some sample values include: 1 = The dimension set on the creative was served. For non-HD creatives, the value of this dimension will always be 1. 2 = An image that's twice as dense as the size of the creative was served. For example, if you set the creative’s dimensions to 300 x 250, DDM served 600 x 500.
Time To Conversion	General	The amount of time between a visitor's last impression or click, and their conversion.
Video Skippable Support	General	For video ads, indicates if videos are skippable or not.
Publisher Property	General	A publisher’s site or app where your ads served, such as example.com. More specific parts of the site, such as example.com/sports or example.com/news, are publisher property sections.
Publisher Property ID	General	The ID of the publisher property.
Publisher Property Section	General	The specific section of a publisher’s site or app where your ads served, such as example.com/sports. The main site or app, such as example.com, is the publisher property.
Publisher Property Section ID	General	The ID of the publisher property section.
OM SDK Available	General	Whether or not the Open Measurement SDK was available for verification or viewability measurement on the inventory.
Targeted Data Providers	General	The data provider(s) of the targeted audience list(s).
Currency	General	The currency set for the given advertiser or partner.
Budget Segment End Date	General	The day on which the budget segment starts.
Budget Segment Start Date	General	The day on which the budget segment starts.
Budget Segment Name	General	The name given to the budget segment.
Budget Type (Segment)	General	The budget type, either impressions or currency, for the current segment.
Line Item Budget	General	The budget assigned to the line item.
Line Item Start Date	General	The date on which the line item will be eligible to start serving.
Budget Segment Pacing Percentage	General	The percent of the assigned budget that is expected to be spent in the budget segment.
Line Item Pacing Percentage	General	The percentage of the assigned line item budget that is expected to be spent.
Budget Segment Budget	General	The budget amount set for the budget segment.
Current IO Goal Type	General	The goal type chosen for the insertion order.
Current IO Goal Value	General	The goal value chosen for the insertion order.
Creative Source	General	Where a creative comes from, such as Campaign Manager 360, a third-party ad server, or uploaded.
Exchange ID	General	The ID of a specific exchange.
Creative Status	General	The status of a creative. This can be active or paused.
Partner Status	General	The status of the partner entity.
Publisher Traffic Source	General	Indicates if traffic was organic or purchased. Possible values include: Organic: Traffic from direct URL entry, site search, or app download (not purchased). Purchased: Traffic redirected from properties other than owned (acquired or other incentivized activity). Undefined: Value wasn't set or couldn't be captured.
Bid Strategy Type	General	The type of bid strategy used to purchase media, such as fixed bidding, maximize clicks, etc. Note that the values for line items using the "Meet or beat CPC goal" bid strategy, YouTube line items, and archived line items will be "unknown".
Seller Id	General	The ID of a seller’s site or app where your ads appear. This ID is typically received in a bid request and specific to an exchange.
Other (advertiser, ID, etc.)	General	A dimension prefixed with "Other" is one half of a pair of dimensions for use with unique reach overlap metrics. For example, use "advertiser" and "other advertiser" dimensions to report on the overlap between the two.
Is YouTube TV	General	When applied to MRC accredited metrics, the Is YouTube TV dimension indicates whether or not the metrics include (True) or do not include (False) traffic from YouTube TV.
Rejection Reason	Impression Loss	Pair the Rejection Reason dimension with the Targeted Impressions metric to show the number of targeted impressions lost for a given reason.
Video Continuous Play	In-stream video	Whether or not the video impression came from a continuous play environment. Possible values include "continuous", "not continuous", and "not set" (when continuous play information couldn't be determined). Publishers must include the dc_vconp parameter in placement tags for data to populate in this dimension.
Age	Inventory availability	The age group of your audience. For example: 18-24, 25-34, 35-44, 45-54, 55-64, 65+, or Unknown.
Format	Inventory availability (Offline reporting only)	The format of creative an ad slot supports. Examples include: standard, standard or expandable, audio, native, etc.
Gender	Inventory availability	The gender of your audience. For example: Male, Female, or Unknown.
Interest	YouTube inventory availability	The area of interest of your audience. Some audiences are in the market for a purchase, like a car. Others have a longer term affinity for a category or hobby. In market examples include: Autos & Vehicles and Travel. Affinity examples include: Foodies, Action Game Fans, and Health & Fitness Buffs.
Life Event	YouTube inventory availability	The event you're targeting with life event audience lists for YouTube ad groups.
Parental Status	YouTube inventory availability	The parental status of your audience. For example: Parent, Not a parent, or Unknown.
Video Format Support	Inventory availability (Offline reporting only)	The file formats for video creatives, including "MP4", "OGG", "WMV", "3GPP", "WEBM", "HTML5" (corresponds to MP4 and WEBM), and "HTML5 VPAID".
YouTube Channel	YouTube inventory availability (Offline reporting only)	A YouTube channel. If you group by YouTube channel in the YouTube Inventory Availability Report, you'll see the channel ID in your report.
YouTube Video	YouTube inventory availability (Offline reporting only)	A YouTube video. If you group by YouTube video in the YouTube Inventory Availability Report, you'll see the video ID in your report.
Eligible Cookies on First-Party Audience List	Inventory availability (Offline reporting only)	The number of eligible cookies on a given first-party audience list. Must be greater than 1000 to display data.
Eligible Cookies on Third-Party Audience List	Inventory availability (Offline reporting only)	The number of eligible cookies on a given third-party / interest based audience list. Must be greater than 1000 to display data.
City	Location	Names of cities. Use this dimension to identify geographic locations that perform well and perform poorly.
Country	Location	Names of countries. Use this dimension to identify geographic locations that perform well and perform poorly.
DMA	Location	Names of designated market areas (DMAs). Use this dimension to identify geographic locations that perform well.
Region	Location	Names of geographic regions, including states (when possible). Use this dimension to identify geographic locations that perform well and perform poorly.
City ID	Location	The ID of a specific city.
Region ID	Location	The ID of a specific geographic region.
Zip Code	Location	The postal code to identify a geographic location. Note that the value for YouTube line items will be "unknown".
Audience Segment	Additional dimensions	The name or list of your data segment
Audience Segment Type	Additional dimensions	The type of audience targeting. This includes: Remarketing list Custom affinity Detailed Demographics Life Events Interest
Conversion Source	General	Where a customer completed a conversion, such as a website, mobile app, or store visit.
Conversion Type	General	The name of the specific Floodlight activity that recorded a conversion.
Custom Affinity	Additional dimensions	The segment you’re targeting with Custom Affinity lists.
Detailed Demographics	Additional dimensions	The detailed demographics you’re targeting for YouTube ad groups.
Detailed Demographics ID	Additional dimensions	The ID of the detailed demographics list you’re targeting.
Asset	Additional dimensions	The physical storefront(s) used in an asset.
Asset Status	Additional dimensions	The status of a location asset in Display & Video 360.
Asset Type	Additional dimensions	The type of asset, either location asset or affiliate location asset.
Household Income	Additional dimensions	The household income demographic you’re targeting.
Placement (All)	Additional dimensions	All locations where your ads can appear based on targeting settings. A placement can be a website, webpage, mobile app, video content, or an individual ad unit.
Placement (All YouTube Channels)	Additional dimensions	The URL of a YouTube channel where your ads can appear.
Placement (Managed)	Additional dimensions	The placements (website, mobile app, or ad unit) that were created and specifically chosen for targeting.
YouTube Ad	Additional dimensions	The name of a specific YouTube ad.
YouTube Ad Group	General	The name of the YouTube ad group. Ad groups contain one or more ads.
YouTube Ad Group ID	General	The ID of the YouTube ad group. Ad groups contain one or more ads.
YouTube Ad ID	Additional dimensions	The ID of a specific YouTube ad.
Video Duration	General	The length (in milliseconds) of a YouTube video you’ve used as an ad in a YouTube & partners line item. If you group by YouTube Ad Video in the YouTube report, you’ll see columns for this dimension and the video’s ID in the generated report.
YouTube Ad Video	Additional dimensions	The name of a YouTube video you've used as an ad in a YouTube & partners line item. If you group by YouTube ad video in the YouTube report, you'll also see columns for the video's ID and duration in the generated report.
YouTube Ad Video ID	Additional dimensions	The ID of a YouTube video you’ve used as an ad in a YouTube & partners line item. If you group by YouTube Ad Video in the YouTube report, you’ll see columns for this dimension and the video duration in the generated report.
Placement Name (All YouTube Channels)	Additional dimensions	The name of a YouTube channel where your ads can appear.
Click Type	General	The type of click. Includes Website, Headline, End cap, Cards, Lead form, Get location details, Driving directions, Show nearby locations, and Sitelink.
YouTube Ad Type	General	The type of YouTube ad. Includes Audio ad, Bumper ad, Masthead ad, Non-skippable in-stream ad, Outstream ad, Responsive video ad, Skippable in-stream ad, Third party ad, Video ad, and in-feed video ad.
YouTube Ad Format	General	The format of the YouTube ad. Where multi-format ads (responsive ads) are used in your line item, this dimension can be used to break down key metrics by YouTube ad format. Includes skippable in-stream, bumper, non-skippable in-stream, in-feed, and Shorts video ads. This dimension is not available for YouTube video action campaigns.
Digital Content Label	Verification	Classification of content according to brand safety. The digital content labels are: DL-G (general audiences), DL-PG (parental guidance suggested), DL-T (teen or older audiences), and DL-MA (mature audiences only).
Domain	Verification	The domain of the content classified by verification / brand safety.
Sensitive Category	Verification	Category of content according to brand safety. Learn more about sensitive categories.
Verification Video Position	Verification	The average location of the video player in the browser when the video ran, as reported by Verification. This dimension is the average x,y coordinate of the top left corner of the video player at the start of the video. "`0,0`" is the top left of the browser's viewport, and would be highly visible. "`1000,800`" would be close to the bottom right of the browser's viewport, depending on the screen resolution of the user viewing the ad, and is less likely to be as visible.
Verification Video Player Size	Verification	The resolution or size of the video player. "Small" means the dimensions of the video player is less than 400×300 (desktop), or up to 20% of screen covered (mobile). "Large" means the dimensions of the video player is 400 × 300 pixels or greater (desktop), or 20% to 90% of the screen covered (mobile). "HD" means the dimensions of the video player is 1280×720 or greater (desktop), or greater than 90% of the screen covered (mobile).
Floodlight Activity ID	DCM	The ID of a Floodlight Activity.
Impression Counting Method	DCM	The method used for counting impressions. Possible values include: Downloaded - Follows IAB count on download (Digital Video Ad Measurement Guidelines 2009). Begin to render - Follows IAB begin to render (Digital Video Ad Measurement Guidelines 2018). Displayed - An impression is counted when one or more pixels of the ad creative is visible on a device's screen.
Data Source	DCM	Additional information about the source of the reporting data, to help with troubleshooting. See the measurement source dimension for more information about specific values. Possible values with impressions and / or clicks include: Measured (Google measured) Provided (with the provider name) Inferred (only for impressions) Possible values with floodlight impressions (representing the source of the floodlight call) include: iframe image OGT (Global site tag) GTM (Google Tag Manager) AMP (accelerated mobile pages) Firebase API (offline conversions API) Google Play Store A third party provider (the provider's name)
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